Marketing Manager (Poland, Czech and Slovakia)

What makes this a great opportunity?

The spirit’s industry is an exciting, dynamic, and fast-paced business. Suntory Global Spirits is the 3rd largest premium spirits company and focused on driving both category and brand growth. The Marketing Manager will have the opportunity to:

• Be part of a forward thinking and dynamic marketing team with a global remit, while working closely with talented teams around the globe.
• Lead markets globally, influencing, inspiring, and engaging them in achieving the goals for the brands and growing our share in the most important category in the Spirits market.
• Operate autonomously and make decisions which have influence and impact.
• Build leadership skills through stakeholder influence

Role Responsibilities

• Develop growth and brand plans that allow sustainable and fast growth by growing brand depletions as well as brand equity.
• Introduce appealing brand story and consistently execute in market, utilizing scalable channels and relevant touchpoints.
• Build and execute relevant & engaging media campaign to build reach amongst premium category drinkers and drive brand relevancy & consideration.
• Establish relevant influential on trade cooperation and advocacy programs to support consumer recommendation and premium perception.
• Build outstanding visibility at relevant POP (Discounters, HM & SS)
• Ensure brand core values are adequately communicated in the market.
• Make sure all the strategic thinking and plans are aligned with market reality
• Permanently liaise with Global Marketing teams to ensure aligned communication with brand global and regional brand strategy including innovation.
• Make use of analytics and latest market trends to react appropriately to new opportunities.
• Definition and tracking of brand KPIs.
• Market data monthly analysis; Volume, Value, Distribution & Pricing.
• Management and Control of the annual Marketing Budget
• Leading and coaching marketing team on distributor side

Qualifications

• Education: Master’s degree with focus Marketing or related subjects
• Years of experience- 3-5 years of consumer marketing experience
• Proven experience in the areas of media planning, BTL, PR, Social- and Digital media
• Ability to understand sales fundamentals and interest to develop close Marketing/Sales relationship to achieve business goals.
• Knowledge of on-trade is a plus.
• Industry experience- Preferred
• Collaboration with Regional or Global Teams
• P&L and financial acumen
• High level of English & Polish
• Travel %- 30%