Brand Manager

What makes this a great opportunity?

Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World’s Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship, an unwavering commitment to sustainability and top talent across the organization. We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.

Role Responsibilities

• Lead the strategic development and delivery of annual brand plans, of which reflecting global strategy, brand DNA and guideline to life, seizing opportunities to grow the brand in agile and innovative ways with a can-do mindset. Optimizing brand investment and use brand plan prototypes to guide the investment decisions of markets, ensuring marketing spend effectiveness
• Develop and manage Communication Plan. Fully managing brand communication in markets to be best in class and globally consistent
• Ensure brand consistency across executions in partnership with trade marketing team, to ensure in alignment with global brand identity
• Manage external agencies to ensure on-time, on-budget and on-brand, strategic delivery of project plans
• Measure and evaluate activities impact and effectiveness. Use results to drive future programming decisions
• Work cross-functionally across Marketing team (local and regional), trade marketing team, Sales, Legal, global business service, and External partners

Qualifications

• BA degree or above
• Minimum 3 years of brand marketing experience, preferably in FMCG industry
• Good level of English
• Strong analytical skills to review and recommend implication for managing brands for short and long term
• Exceptional interpersonal and communication skills with cross function.
• Independent, ability to work well under pressure, positive thinking and open-minded for the teamwork