House of Suntory - National Ambassador

What makes this a great opportunity?

With two centuries of family heritage, Suntory is a world leader in premium spirits. As a truly global business, we bring together the best of our culturally diverse heritage. We value both agility and long-term thinking, we share a collective commitment to excellence and a dedication to craftsmanship, and across borders and roles, we collaborate to delight our consumers responsibly and contribute to a more sustainable society for all of our stakeholders.

 Our Vision is Growing for Good and our mission is to be the world’s most admired, fastest-growing premium spirits company. We’re a business that runs on responsibility, integrity, ambition and drive, and we celebrate exceptional performance. We welcome our people to dream big and tenaciously pursue ambitious goals – we call it our Yatte Minahare Spirit.

But perhaps most importantly – we value difference, and we appreciate what each of us can contribute. We inspire each other, and challenge ourselves to innovate, improve, advance new ideas and try new things. We create endless opportunities to Unleash Your Spirit every day in a culture that is charged, creative, challenging and fun.

Objective of the Role:

Our Ambassadors are the face of the brand to key influencers and interested consumers.  They are our  storytellers, guardians, and educators about all the things that make our brands so special. 

As a House of Suntory National Ambassador, you’ll be responsible for developing the local advocacy strategy and  bringing the magic of Suntory brands and Distilleries to life. Serve as critical in-market liaison to facilitate communication, planning, and execution between the Global Brand House and the Australian market. Establish & leverage a network influenced by the Global Brand House, Global Diplomats, Ambassadors & Brand Influencers to maximize our market performance.

Role Responsibilities

Public Relations: (PR)

• Be the face of the House of Suntory (HOS) brands - exhibit expertise and detailed knowledge of the full portfolio, serving as an extension of the distillery in Australia.
• Lead the development of the HoS advocacy strategy to deliver “end-to-end” programs that emotionally connect with the trade to make them advocates of our HoS portfolio.

Education and Training:

• Build, lead and deliver the brand training and education strategy for the business in line with the brand and commercial objectives for both on and off premise channels. 
• Deliver industry-leading educational seminars, engaging consumers, trade, distributors, internal and media. 

Innovation & Advocacy

• Leading brand innovation launches through product introduction and education in focus cities, collaborating with brand and sales teams to achieve distribution and sell-through.
• Collaborating with the wider advocacy team to embed Club Suntory team on local trade advocacy strategy and event ideation.
• Act as the conduit between Global brand house, local and global advocacy team.

Key Accounts (HALO accounts)

• Lead generation for desirable accounts, working with our Sale team to commercialize any opportunity.
• Strategic Sell-In and Execution of consumer events with brand building efforts, in the local market to drive strong consumer connections and consumption.

Insights & Consumer Behaviours 

• Deliver market-relevant insights to the brand and advocacy teams, distillery, and sales teams to help to further drive the portfolio growth strategy.
• Collecting market feedback from consumers & Key account partners in market activations.
• Regularly conduct trade and retail market visits and connecting with our vibrant hospitality community.

Qualifications

• Industry Professional individual with at least 5 years’ experience in related field with a strong hospitality and/or sales background, 3+ years of experience within the alcohol industry preferred
• Excellent spirits knowledge and a good knowledge of the wine and beer markets
• Genuine passion for Japan with extensive spirit knowledge
• Intermediate proficiency using Microsoft applications: Outlook, Excel, PowerPoint etc
• Intermediate proficiency on social media platforms and ability to adopt new tech platforms as required (eg External: Instagram Facebook etc, Internal-: Yammer etc )
• Excellent communicator, both verbal and written across various stakeholder level
• Experience in budget management
• Time management and analytical capabilities
• A nuanced understanding of the hospitality industry in focus markets
• Possess strong public speaking and presentation skills
• Key City Travel up to ~30% of time, (open to travel to other destinations to meet business needs)
• Candidate must have a current Australian drivers license and have own mode of transport
• This role may require some evening and weekend work as required
• Candidate to be based in Sydney
• Holds a relevant passport and has the ability to travel internationally (in particular Japan) when required by Brand House to attend brand summits or events.