Assistant Brand Manager JB RTD
Date: Aug 31, 2023
Location: Sydney, NSW, AU
Company: Beam Suntory
Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.
Assistant Brand Manager JB RTD
What makes this a great opportunity?
Partners with the Marketing Team to activate the strategic marketing direction of a portfolio. This role will execute and support above-the-line, below-the line and NPD initiatives.
Role Responsibilities
- Support the execution of the local growth strategy, identifying market opportunities and key drivers (where to play, how to win) and align directly with VIA/regional strategy
- Assist with the annual brand planning and budget forecasting, working closely with finance partners and insight teams to actively and accurately monitor ROI and spend.
- Contribute to strategy development for the designated brand portfolio
- Partner and influence Shopper and Category teams and other internal partners on implementation of local marketing plans, ensuring executional consistency against marketing strategy.
- Implement and execute flawlessly on projects that help drive the Australian brand growth strategy
- Partner across the organization (sales, finance, consumer insights, supply chain, Innovation) to align product strategy to support company sales and profit targets
- Partner with peers and other internal partners (Innovation, Commercial team, Finance, and Supply Chain) to ensure all Brand projects meet milestones and budgets/ROI
- Communication of brand standards, plans, strategy, and marketing programs to key stakeholders (internal & external)
- Participate in the NPD process - support the brand team with POS, product and other logistics for brand programs as required
- Work closely with aligned agencies to deliver appropriate messaging, brand communication, trade activation and media plans to consumers.
- Review brand performance and health reviews, tracking, and reporting
- Co-ordinate Sponsorship management
Qualifications & Experience
- 2-3 years previous in consumer marketing experience
- Business or marketing degree qualified
- Liquor industry experience is valued but not essential
At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.