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Customer Marketing Manager

Date: Jan 30, 2019

Location: Stockley Park, ENG, GB

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

 

“Unleash your spirit“ and become part of our Marketing Team located in London (UK) or Madrid (Spain)! With immediate effect we are looking for a

 

Customer Marketing Manager  

 

Mission

 

The Customer Marketing  Manager will be the driving force behind the execution of the customer marketing strategy. They will partner with our biggest customers to ensure that shoppers are inspired by Beam Suntory brands at the point of purchase!

 

  • Develop the annual customer marketing plan from the global brand plans to drive the RSVP3 agenda
  • Deliver the activation, visibility and promotional plans. Ensuring tactical activations and long term permanent visibility objectives are executed brilliantly
  • Deliver clear customer and brand propositions with support from the global brand team
  • Be the key point of contact for the customer for marketing initiatives and the partner for the relevant KAM in managing business performance
  • Co-own the P&L with the relevant KAM, delivering positive ROI on all marketing activities
  • Manage agencies to deliver the plan on budget and on time
  • Own the Brand Investment through budgeting, tracking and implementation of the spends 
  • Concelptualise, develop and deliver the Value Added Packs and GWPs to capture the shoppers and build brand equity
  • Review activation and promotional effectiveness and recommend actions to improve performance as required
  • Report on performance (depletions) vs the category to understand if we are winning at point of sale
  • Review activation tools for effectiveness and work with the Channel Manager to enhance or improve engagement and impact
  • Maintan a good understanding of competitor activity, review and analyse industry data to improve targeting and performance, including passenger data, IWSR and other industry data

 

This is a great opportunity because...

 

  • The opportunity to work on world famous brands, and inspire shoppers at the point of purchase with innovative and creative ideas
  • The opportunity to partner with major global travel retail customers
  • To collaborate with commercial teams to make decisions on investment and deliver practical results in store leading to a strong P&L delivery
  • Improve our activations and promotions and our day to day presence in store, assisting the development of new activation creative concepts

 

Desired Qualifications

 

  • University degree
  • Previous experience of managing and growing categories
  • 3+ years of trade marketing experience
  • Creative flair with an eye for shopper needs  & requirements
  • Team player with a strong collaborative approach
  • Ability to convert numbers into insights
  • Superior Analytical skills
  • Ability to work under pressure with a positive attitude
  • Ability to travel regionally – up to 35%
  • Excellent negotiation and influencing skills
  • Ability to manage projects to ensure successful delivery

   

Beam Suntory is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, national origin, genetics, disability, age, sexual orientation or veteran status.  We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws.

 

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#Location: Stockley Park, UK

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