Brand Ambassador Portfolio Scotland

What makes this a great opportunity?

As Suntory Global Spirits accelerates its global footprint, we are establishing our own commercial business in the UK. As one of the largest, most sophisticated spirits markets in the world, the UK offers significant potential for our portfolio of premium brands. We’re building a world-class team to create a new and exciting business that is rooted in strong foundations, led by our values and long-term commercial ambition.

· Be part of the establishment & set-up of direct route-to-market project to elevate UK market to the next level.

· Exposure to a wide range of stakeholders, including senior leaders.

· Opportunity to contribute to driving commercial results and process improvement within a newly set up company.

The Brand Ambassador Portfolio Scotland will represent a portfolio of exceptional Suntory Global Spirits brands across the UK. The ambassador role is a dedicated brand champion, focused on driving brand awareness and bringing to life our brand stories and history. The Brand Ambassador will also lead in our Suntory Global Spirits brand education, events, tastings and media engagement. This is a highly dynamic role which will involve working with key stakeholders to influence, promote and development relationships with all audience types.

Role Responsibilities

• Represent and champion the Suntory Global Spirit brand portfolio, with the ability to educate and engage all audience types.
• Develop and execute innovative and inspiring advocacy plans for the brand portfolio.
• A leader and custodian of brand messaging
• Drive confidence, consistency and credibility of our brand by shaping and delivering best in class brand education tools, assets and experiences.
• Support the brand team in tools and asset development, social media content development, agency onboarding/engagement.
• Collaborate with marketing and commercial teams to identify and develop brand building initiatives that are aligned with brand priorities in the UK market
• Host brand home / visitor centre visits when required for VIP guests

Qualifications

• Previous brand ambassador experience in spirits
• Experience in planning and coordinating events

Key skills and behaviours

• Detail oriented; ensuring excellent executional standards
• Ability to manage and delegate while working across multiple functions and team to deliver exceptional results
• World class storyteller – communicating with gravitas and passion to engage and inspire others
• The ability to create and execute impactful, influential and compelling brand experiences
• Ability to build a strong community with our network of brand ambassadors across the UK and with key sales teams
• Up to date on industry trends and competitor activity
• A digital native, who is competent across social media, secondary market and new upcoming platforms