On Trade KA Specialist

What makes this a great opportunity?

Suntory Global Spirits is a world leader in premium spirits with beloved iconic brands, rooted in more than 200 years of heritage and craftsmanship. Our values are deep-rooted, and we aspire to live our purpose to ‘Inspire the Brilliance of Life’ in everything we do. Our ambition is to become the World’s Most Admired Premium Spirits Company. We want to be Most Admired not only for our incredible brands, but also for the brilliant experiences we foster, the ways in which we bring people together, the impactful marketing and innovation we deliver, and for the positive impact we have on the world around us. When you’re on our team, you can build a career of personal and professional growth across functions, business units and geographies. At Suntory Global Spirits, our employees work together to Unleash Their Spirit and realize their full potential each and every day.

Role Responsibilities

The On Trade Sales Specialist is responsible for driving depletion and brand presence in on-trade channels, such as bars, restaurants, hotels, and nightclubs. This role involves building strong relationships with key accounts, implementing sales strategies, and achieving sales targets.

**Key Responsibilities:**

1. Account Management:
   - Develop and maintain strong relationships with key on-trade accounts.
   - Conduct regular visits to customers’ outlets to ensure optimal product placement and promotional execution.
   - Address and resolve customer inquiries and complaints promptly.

2. Sales and Business Development:
   - Identify and pursue new business opportunities within the on-trade channel.
   - Achieve sales targets and objectives as set by the company.
   - Identify and secure “Lighthouse accounts” to amplify brand visibility and usage.
   - Negotiate contracts and agreements with customers to secure partnership and ensure profitability.

3. Market Analysis and Strategy:
   - Monitor market trends, competitor activities, and consumer trends to identify opportunities and threats.
   - Develop and implement effective sales strategies and promotional activities to increase share of market

4. Promotions and Events:
   - Plan and execute promotional events and activities to enhance brand visibility and drive sales.
   - Collaborate with marketing teams to develop promotional materials and campaigns tailored to the on-trade market.

5. Reporting and Administration:
   - Maintain accurate records of sales activities, customers interactions, and market intelligence.
   - Prepare regular reports on sales performance, market conditions, and customer feedback.
   - Utilize CRM systems to manage client information and sales data effectively.
 

Qualifications

Qualifications:

- Diploma in Business, Marketing, or a related field.
- Proven experience in sales, preferably within the on-trade sector.
- Strong understanding of the beverage or hospitality industry.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to work independently and as part of a team.
- Proficiency in Microsoft Office and CRM software.
- Able to work on weekends and weekday’s nights as needed.

Skills and Competencies:

- Sales-driven with a strong track record of meeting and exceeding targets.
- Strategic thinker with the ability to analyze market trends and develop effective sales strategies.
- Excellent organizational and time-management skills.
- High level of professionalism and customer service orientation.
- Adaptability and ability to thrive in a fast-paced environment.