Marketing Director, SEA

Date: Feb 21, 2024

Location: Singapore, 01, SG

Company: Beam Suntory

What makes this a great opportunity?

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

Role Responsibilities

  • Provide mid-long term strategic input to brands (volume, mix, pricing, BI investment, etc) in relation to South East Asia markets, ensuring assumptions are validated locally and based on aligned principles globally/regionally
  • Lead (as required) on key strategic projects relevant to South East Asia – for example, reviews of our current range performance in Asia markets, pricing strategy, allocation strategy, etc.
  • Ensure regular performance analysis for the mix of brands and markets to identify key issues/opportunities.  Assess the ‘what and why’ and make recommendations on actions
  • Work with insights team to develop consumer centric understanding of the South East Asia markets, ensuring this is understood and embedded into the thinking with both the Global Brand House and the local market teams
  • Manage BI budget ensuring accurate accounting of spend
  • Identify best practices, using them to improve our programs/assets and/or inspire local markets

Qualifications

  • University educated (Degree in Business/Marketing preferred)
  • 10+ years marketing experience
  • Experience working with commercial finance team (and an understanding of P&L dynamics)
  • Proven experience in managing multi-dimensional projects with multiple inputs and outputs
  • Track record of cross-functional team leadership and generating motivation/enthusiasm for break-through marketing
  • Experience working in multiple countries under South East Asian markets giving an understanding of market/consumer dynamics and behaviours
  • Regional experience (Singapore + other countries)
  • Strong business acumen and analytical
  • Travel may be required – up to 30% of time
  • Experience within in premium/luxury Spirits or other luxury sectors