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Brand Manager - GTR

Date: Apr 27, 2022

Location: Singapore, 01, SG

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.



Brand Manager - GTR  



What makes this a great opportunity?

  • The spirits industry is dynamic, and fast-paced. Beam Suntory is a top player in the spirits business and focused on driving both category and brand growth 
  • Work on exciting, growing, and historic brands – to set and implement brand strategy in conjunction with cross-functional teams (Innovation, Commercial Marketing, Finance, Insights, etc.), and to partner with Commercial teams to ensure execution of strategies and tactics
  • Lead integrated agency teams to create brand communications and to manage the brand marketing budget wiithin a dynamic and high performing busines
  • Work with (and learn from) markets around the world – providing a truly global perspective on how we market our brands
  • Collaborate across regions to drive towards unified view of Beam Suntory marketing and clearly establish Travel Retail as a premium brand building channel
  • Make your mark on the future structure and processes of this growing Business Unit and Beam Suntory
  • Ability to drive real change in the marketing organization through improved processes, tools, and resources


Role Responsibilities

  • Define, develop and execute marketing and brand strategies – including key issues & insights, pricing, packaging, promotions and advertising while allocating resources accordingly.
  • Develop elements of brand plans and brand toolkits, with coaching from Marketing Director
  • Analyse key business metrics - Monthly review and recommendations on brand P&Ls, value and volume share, competitive activity and brand health metrics
  • Share program results and key learning from research or testing (where applicable) or with feedback from Shopper Marketing Managers, Commercial Sales Directors, and Innovation & Insights team
  • Manage brand budgets, BI management, SAP, vendor invoices and business reporting accurately and in a timely fashion
  • Align and successful deliver high quality activities and activations from Brand Plans to in-store POS to Digital
  • Work closely with Shopper Marketing and Account teams to ensure flawless activation at the local level in alignment with our Monozukuri principles
  • Leadership of specific cross-portfolio initiatives  
  • Work with Shopper  Marketing Managers to regionalize brand plans and deliver select custom programs where applicable such as Chinese New Year and Diwali.
  • Coordinate with GTR PMO on project Milestones, scheduling, tracking and governance of the centralized structure (including; International Marketing, Commercial/Global Key Accounts and channels)
  • Support Brand Team on Customer Journey management from End2End
  • Ensure all activities and activations are measurable and measured within the GTR framework 


Qualifications & Experience

  • 4-6 years marketing experience
  • University degree- BS/BA or equivalent
  • Proven ability to execute flawlessly on brand/marketing projects that align with overall Brand strategy and/or client/agency side
  • Ability to perform structured analysis of complex data as it relates to Brand direction
  • Strong project management and organization skills with the ability to manage multiple products

simultaneously with a high degree of independence

  • Demonstrated experience in working across and up, within the organization, gaining credibility amongst peers, managers and other commercial leadership.
  • Demonstrated personal characteristics to be brand evangelist
  • Experience in trade/customer/shopper marketing desired
  • International Marketing experience desirable
  • Self-driven, results oriented, pragmatic, with a flexible and positive “can do” approach to challenges and difficulties.
  • Effective at influencing across cultures
  • Flawless communication skills in writing, meetings, and presentations especially in English.


At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.