Trade Marketing Executive, GTR North Asia

Date: Aug 31, 2023

Location: Shanghai, SH, CN

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.



Trade Marketing Executive, GTR North Asia  



What makes this a great opportunity?

  • The opportunity to work on world-famous brands, and inspire shoppers at the point of purchase with innovative and creative ideas that drive luxury and premiumization
  • To contribute to the growth of our brands in the GTR channel
  • The opportunity to partner with major travel retail customers


Role Responsibilities


  • Reports to:     Senior Shopper Marketing Manager – Emerging Asia
  • Department:  Marketing
  • Location:         Shanghai


Role Mission

Under the supervision of the Senior Shopper Marketing Manager, the Trade Marketing Executive will actively participate in driving Beam Suntory brands’ growth in the North Asia Travel Retail market by supporting the team on the implementation of the annual marketing plans.


The role will require a relentless focus on partnering stakeholders and agencies to deploy full 360 campaigns driven by shopper centricity to excite, engage and convert shoppers to purchase both in-store and online. He/she will also support the premiumization across multiple touchpoints to ensure the continual elevation of brand execution and shopper experience.  


Role Responsibilities

Execution of trade activations to support new launches:

  • Implement and track Shopper Marketing plans for retailers with commercial and marketing teams to increase sales and brand/category presence.
  • Work closely with relevant internal stakeholders (e.g., Commercial, Brand Marketing teams) and agencies to ensure smooth and timely roll-out of key launches both online and on-counter; as well as to identify marketing opportunities per door to maximize retailer activations.
  • Support new permanent visibility rollout by working with agency and Commercial to ensure timely launch and clear planograming.
  • Under the guidance of the team, update Marketing Calendar, support in preparation of retailer’s presentation to sell in shopper programs.
  • Provide support on execution of Media campaigns, KOL marketing and social campaigns to drive brand awareness for key campaigns.
  • Responsible for planning and tracking of GWP usage based on trade plan
  • Contribute to the translation, and adaption of points of sale (POS) materials and prepare presentations for the retailers
  • To drive excellence in POS execution – ensuring visibility of brands in line with brand strategy and image
  • Keep abreast of competitors’ activities and consumer trends in the market.
  • Assist with any ad hoc trade marketing activities and support the team when needed


Other Administrative Support

  • Contribute to the timely raising of purchase requisitions and tracking of brand investment budget
  • Maintenance of master data files, and any other administrative duties assigned from time to time.
  • Support the team on preparation of monthly internal meetings/presentations.
  • Support the team on the planning of trade shows



Qualifications & Experience

  • Possess a recognized university degree, preferably in Marketing / Business.
  • At least 1 year of relevant working experience and prior experience in beauty, FMCG or Travel Retail industry will have an advantage.
  • Strong interpersonal skill to manage several projects and stakeholders simultaneously and independently
  • Positive, proactive and enthusiastic team player
  • Excellent organisational skills, able to prioritize in a very fast-paced environment and understand business context.
  • Knowledge of Travel Retail dynamics and environment is a plus


At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.