Snr Digital Marketing Manager

What makes this a great opportunity?

We are looking for people who bring something unique to Suntory Global Spirits - themselves. We value differences, and we appreciate what each of us can contribute. We inspire each other, and challenge ourselves to innovate, improve, advance new ideas and try new things. We create endless opportunities to Unleash Your Spirit every day in a culture that is charged, creative, challenging and fun.

Role Responsibilities

• Own 3Y Suntory Global Spirits China digital transformation strategy aligned with the local leadership team, global digital capability team and key brand stakeholders.
• Partner with brand team to develop comprehensive digital strategies and investment plan for priority brands. Support in setting up KPI ecosystem and  campaign performance metrics.
• Work closely with E-Commerce team to ensure capability shift with strong focus on Social Commerce, CRM. Co-own performance and sales KPI of the share workstreams.
• Champion brand CRM strategy, setting up acquisition targets and developing engagement/conversion strategies. Continuously improve and tailor data management system for the business objectives.
• Champion data analysis and provide pro-active recommendation for optimization of Digital and E-commerce strategies.
• Create center of excellence via raising awareness of emerging technologies, digital trends and tools, platforms, benchmarks, competitive activities, as well as creating a culture of test & learn to develop best practices for further scale-up.
• Build the relationship with external partners, ensuring the right external capabilities, vendors and partnerships are working effectively on implementing the Suntory Global Spirits China digital strategy.
• Lead and mentor team of digital marketing professionals, fostering culture of collaboration, creativity and innovation.

Qualifications

Education:  BS/MS  degree qualification or equivalent.

Knowledge & Experience:  Skills

• Strategic thinking and problem solving
• Empathy and discovery with proximity to consumer insight
• Excellent analytical skills and mastery in using platforms’ analytical tools
• Knowledge of UX design and development
• KPI framework setting