Marketing Executive

Date: May 10, 2024

Location: Shanghai, SH, CN

Company: Suntory Global Spirits

What makes this a great opportunity?

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam has evolved into one of the world's leading premium spirits companies... where each employee is treated like family and trusted with a legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and entrepreneurial spirit. Our new company, Beam Suntory Inc. has now become the World’s #3 premium spirits company with unparalleled expertise in whisky has recently been formed and is now the 3rd Spirits business globally.

Role Responsibilities

  • Achieve the company's budget(NSV & VOL) for JB brand
  • Development and implementation of 1Y JB RTD brand plan & 3Y growth plan, aligned to global ambition and in strong collaboration with Global Brand House and Asia Bourbon House.
  • Channel strategy & pricing strategy development and execution
  • To construct successful model Jim Beam portfolio between FBS & RTD in China market.     
  • Continuously achieving brand innovation and vitality
  • Develop and execute marketing activities to maintain brand exposure and visibility
  • Provide consolidated and structured feedback from markets to global teams on strategic needs and key activity/initiatives
  • Management on JB RTD NSV & BI.

Qualifications

Education:  Bachelor degree qualification or above

Knowledge & Experience: Minimum 3+ years experience of brand Marketing in FMCG industry

 (Priority in beverage & Alc industry)


Job Segment: Marketing