Jim Beam Brand Manager

Date: Sep 8, 2023

Location: Shanghai, SH, CN

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

  • Lead development and implementation of 3Y growth plan and annual brand plan for China, aligned to global ambition and in strong collaboration with Global Brand House and Asia Brand House team.
  • Champion channel strategy & pricing strategy development and execution
  • Deliver upon brand performance KPIs: net sales, gross profit, brand health. Adjust brand strategy and activation plan in response to volatile environment
  • To construct successful model Jim Beam portfolio in China market. To change consumer`s demand from Premium Beer to Highball to expand Highball Flagship Lighthouse in restaurant.
  • Adapt, develop & deploy global creative strategy, including owning communication strategy development for China market, as well as delivery of market-specific assets to build equity in line with the global brand DNA. Ensure activation guideline development for different channels/regions
  • Provide consolidated and structured feedback from markets to global teams on strategic needs and key activity/initiatives
  • Localize global toolkits, guidelines and promotions into locally applicable campaigns as appropriate, ensure compliance with all key marketing mandatories including visual identity.
  • Manage the NSV, BI. Capex

Qualifications & Experience

Education:  Bachelor degree qualification or above

Knowledge & Experience: Minimum 5+ years experience of brand Marketing in FMCG industry

 (Priority in beverage & Alc industry)


  • Self-motivated collaborative leader who listens actively and can influence strong willed commercial leaders
  • Experience of Brand Planning and Promotional Strategy
  • Understands and can utilize Consumer Insights
  • Understands principles and importance of Category Management
  • Effective communication skills & presenter to senior management - can convey core messages succinctly
  • Excellent interpersonal skills and awareness / ability to operate across a variety of different cultures
  • Self-driven, results oriented, pragmatic, with a flexible and positive “can do” approach to challenges and difficulties.
  • Time and priority management skill
  • Proficient with MS Office
  • Fluent English skill
  • Understanding China`s regulation and law in alc beverage.

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.