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Senior Digital Marketing and Social Media Manager - GTR

Date: Sep 9, 2021

Location: Shanghai, SH, CN

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.



Senior Digital Marketing and Social Media Manager - GTR  



What makes this a great opportunity?


Beam Suntory Global Travel Retail is standing up a Digital Marketing and Social Media role to help establish and manage optimized brand digital ecosystems across our customers and markets with a global scope.

The successful candidate will play a pivotal role in connecting and amplifying our strategy and operational plans into the digital ecosystem. This role will be instrumental on accelerating our digital presence across Asia with a major focus on China footprint.

The Digital Marketing & Social Media role will be responsible for:

  • Lead and drive the Digital strategy for Global Travel Retail
  • Lead execution for digital activity within Asia – focus on China – partnering with agencies
  • Support execution across rest of footprint through Customer and Brand Marketing teams across different locations
  • If required, the role will lead/support the development market digital assets and adaptations
  • Partner with eMU (eCommerce Marketing Unit), International Marketing and Brand Houses Marketing for any digital related workstreams
  • Act as a consultant to support the digitalization of our customers


This role will play an active consult role in annual and ongoing brand/market planning efforts, bringing an expert Digital/Media voice to decision-making.  He/she will need to stay current with digital/media trends and landscape, updating key stakeholders in the channel on shifts in best practices and enabling agility to respond to new opportunities.



Role Responsibilities



  • Lead, develop and deploy digital and social media initiatives to tap into a “brand strategy in a digital world”, ensuring Digital is leveraged across various marketing/media tactics
  • Partner with customer marketing, commercial team and customers across the globe on prioritization of focus/spend by media touchpoint, by taking into account channel environment and level of maturity across customers
  • Lead consultation on Search optimization, CRM-driving initiatives, website localization and traffic-optimization as needed
  • Lead Social/Influencer strategy development, engagement expertise and guidance as needed
  • Identify and transfer best practices across the channel
  • Collaborate with 3rd party digital agencies and global teams to develop content/assets as needed
  • Oversee and manage the coordination and adaptation of global assets/content for use, ensuring compliance/alignment with Brand House standards
  • Use systems of analytics and insights to determine effectiveness of Media and Campaigns




  • Great depth of knowledge/familiarity with and passion for the Digital platform and Social landscape
  • Expertise on Digital platforms, tools, apps in China (i.e. Wechat, Tripurx, JS…). Must have.
  • Outstanding project management and organizational skills, to apply across multiple markets and brands
  • Broad knowledge of digital marketing (SEM, Paid Social, Mobile, Display) and CRM (email, push notification, web push and customer segmentation).Organizational / critical thinking skills to recommend and manage through new Digital/Media processes, in response to needs/opportunities of the business
  • Proficient in use of social tools (brandwatch, hootsuite) to measure KPIs and ensure continuous reporting on progress and optimization of customer key initiatives
  • Experience in the area of production and e-Content management
  • Ability to flex in response to evolving business priorities and operate under pressure in a fast-paced business environment
  • Self-starter, flexible, comfortable working in unstructured environment, and able to manage multiple priorities effortlessly.
  • Proactive way of working and ability to work remotely and independently from stakeholders and colleagues in a matrix organization.
  • Agency/outside partner collaboration
  • Strong attention to detail and willingness to see through execution specifics to ensure excellence
  • Passionate and determined, committed to delivering projects on-time and above expectations.
  • Excellent interpersonal skills, with ability to communicate effectively in a multicultural, cross functional organization.
  • Command of verbal and written English



Qualifications & Experience


Qualifications & Experience

  • University degree- BS/BA or equivalent
  • Team player who thrives in a high-performing, diverse and inclusive team
  • Prior experience in agency or client leading digital activity (3-5 years)
  • Specific experience on China digital landscape, profiency in required tools
  • Superior Analytical skills
  • ROI and KPIs understanding
  • Outstanding stakeholder management capabilities
  • Digital & eCommerce Experience


At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.