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CRM Supervisor

Date: Sep 24, 2022

Location: Shanghai, SH, CN

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.



CRM Supervisor  



What makes this a great opportunity?

The Assistant CRM manager will be in charge of the execution of a 1st party Data, CRM and member commerce strategy. The picture of success will be measured by increasing the number, engagement and purchase of member for Beam Suntory brands. Eventually leading to longer customer lifetime value and loyalty. The role reports to the Senior Digital Marketing Manager of China.


Role Responsibilities

  • Implement overall CRM strategy for Beam Suntory brands in China across all channels including DTC, EC, online and offline channel.
  • Participate in the maintenance of 1P data, CRM systems (both data collection, analysis, utilization).
  • Join the design and implementation of consumer lifecycle communications, including CRM data enablement for customized and precision marketing on paid and owned media.
  • Enable to CRM data analyses and generate meaningful finding and implication for cross-functional stakeholders.
  • Responsible for membership and loyalty program development and execution, including procuring necessary experiences
  • Drive the DTC purchase via member loyalty program and prove business value in terms of ROI.
  • Explore the potential possibility of various recruitment source, maintenance activity, member purchase and precise adverting.


Qualifications & Experience

  • 3 years experiences in CRM strategy and execution
  • 1 year experiences in DTC commerce implementation
  • Proficient in data analytics, insight discovery and performance optimization
  • Familiar with online platforms CRM and loyalty programs
  • Experienced on driving product sells via WeChat and Douyin shop
  • Fluency in both English and Mandarin


At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.