Senior National Off-Trade Manager

What makes this a great opportunity?

• Direction of off trade strategy, achieve or exceed agreed volume and profit budgets by account and by brand through the implementation of promotional plans.
• To extend current distribution status within the off-trade sector. Grow current ongoing business within the off-trade sector. Explore new avenues to form new business alliances.
• To ensure maximum product visibility for all Suntory Global Spirits portfolio of products and to foster closer relations with all Key Accounts merchandisers.
• To implement structured reports/daily call routes to enhance sales performance and achieve sales targets.

Role Responsibilities

Sales Volume & Profit

Plan and agree sales targets and brand initiatives with the Commercial director.

Achieve or exceed volume and profit targets for nominated key accounts within budgeted discounts and allowances as set out in Suntory Global Spirits trading terms.

Market Share

Ensure the Suntory brands achieve a rate of sale and promotional activity that is in line with or exceeds the market share objectives.

Expand current distribution status through new accounts through potential licensed liquor retailer within the channel.

Planning

Initiate and implement promotional programs to achieve sales and profit targets for key accounts managed in line with Suntory sales and marketing strategies.
Implement budgets and forecast planning for key accounts managed.
Implement formal business reviews with key accounts. Assist in the budgeting and forecasting process.
Creating structured reports to enhance better understanding of the individual key accounts outlets in order to improve product visibility, sales and awareness.

Promotional Activity

Implement activity as set out in agreed promotional plans with key accounts within marketing strategy and company retail pricing policy.
Supply sales force with information on time, as required, to implement promotional activities in the retail trade.
To work closely with Marketing team/brand owners to execute trade marketing programs to enhance visibility within the off-trade sector.
Bridging gaps between key accounts merchandisers to maximize product listing and generate sales volumes within the respective outlets.

Customer Service & Distribution

Effectively manage timely supply to all key account member outlets, products to be promoted by ensuring adequate levels being available in the outlets.
Maintain regular calling on key account client contracts as well as key decision makers in member outlets through regular field visits.

Administration

Full account profiles and plans to be always developed and kept current.
Report monthly sales figures, promotional activities, new accounts, and all other related issues to the Commercial Director.
Troubleshoot daily operational issues that may arise.
To monitor and to ensure up to date prompt payments from purchases made by trade customers.
Always adhere to Company policies and procedures in compliance of required duties.

Qualifications

• Relevant degree qualification or Diploma in Sales & Marketing
• Minimum of 12 years sales experience with a minimum of 5 years-experience in Account management preferably in the FMCG industry.
• Highly driven and self-motivated
• Well-developed interpersonal and negotiating skills.
• Bilingual (English/Korean); additional languages are added advantage.
• Result-oriented with strong time and people management skills
• Proficient in MS Office applications with strong competency in Excel and Word