Marketing Director, Korea

What makes this a great opportunity?

Lead the strategic Marketing direction of the entire SGS Korea brand portfolio in South Korea.

• Deliver key brand values to core target consumers with a holistic company view. 
• Drive sustainable & profitable long-term growth of SGS Korea Korea as a key leader of the team.
• Strengthen teamwork among internal and external stakeholders.
• The ultimate do-it-all workforce when help is needed in the Marketing team.
   

Role Responsibilities

Lead Marketing Strategy and integrate it to the BSK strategy.

• Understand consumers through self-study, field checks and EA supported research.
• Understand SGS Korea business situation and priorities.
• Identify business opportunities based on a deep understanding of the above.
• Select priority brands and develop 10-year strategy; that is aligned with both International Brand House and SGS Korea leadership team. 
• Integrate the 10-year strategy into the 5-year BSK plan (Big Rock); that delivers top (NSV) and bottom (OI) targets along with associated market share goals.
• Lead the pricing strategy for all SGS Korea brands.
• Balance developing new ideas and growing proven projects. 
• Act as the voice and owner of strategic brand decisions within SGS Korea Korea

Drive excellence in execution.

• Co-develop (with each Marketing manager) and propose an annual 360 marketing plan that is in-line with the local and international long-term growth strategy.
• Co-develop (with trade marketing manager) and propose an annual Trade Marketing plan that is aligned with the Marketing brand strategy and the commercial channel strategy. 
• Monitor the evolving market environment, consumers, SGS Korea sales results and brand indicators. Quickly adjust execution plan if needed. Propose strategic change if needed. 
• Attend majority Marketing activities and always find ways to improve and grow.  
• Active pre & post analysis for all projects above 100 million KRW Share with MD.
• Accumulate learnings from all activities and build a solid insight for future planning.
• Identify and develop agencies that have core competencies relevant to SGS Korea’s needs.
• Maximize the impact of Brand Investment with a holistic company view.
• Must be able to provide quality hands-on support for all Marketing functions.

Develop marketing talents for SGS Korea and international brand houses in collaboration with HR.

Embrace teamwork across internal and external functions.

• Closely align marketing and commercial strategy and execution plans with Commercial.
• Lead BI spending with commercial team. 
• Ensure top (NSV) and bottom (OI) growth through close collaboration with finance and operation functions. 
• Understand the dynamics and Leverage the influence of international brand house, regional brand house and regional marketing.
• Create synergy with other markets.  

Qualifications

• Entrepreneur who has a proven track record of setting their own plan and executing it themselves.
• Proven track record of finding opportunities and leveraging these opportunities through execution.
• Minimum 10 years previous consumer marketing experience working with global brands.
• Minimum 2 years in a senior management role with people management responsibilities. 
• Extensive experience in aligning hq and local brand strategy.
• Demonstrated track record of profitable top-line and bottom-line growth.
• Cross Functional Working – Proven experience in working proactively across commercial and operational functions to deliver total business performance solutions (sales/marketing/supply chain). 
• English proficiency to debate and present in an international environment.