Associate Marketing Manager

What makes this a great opportunity?

Suntory Global Spirits Korea is a fast-growing company that is establishing itself by creating new markets and trends. We refuse to compete with well-established competitors in their own game.

Role Responsibilities

Premium brands management – Scotch & Japanese Premium Whisky (JPW)

* Brands in this role: Scotch(Auchentoshan, Bowmore, Laphroaig) & JPW(Yamazaki, Hibiki, Hakushu & others) 

• Understand consumers through self-study, field checks and consumer/market researches.
• Identify business opportunities based on a deep understanding of the evolving consumers.
• Localize the brand framework for responsible brands.

• Co-develop (with the Head of Marketing) and propose an annual marketing plan that is in-line with the local and international long-term growth strategy.

•The plan will include both Consumer Marketing to grow brand equity and Trade Activations to support short term sales growth. 
•Consumer Marketing: Communication, POSM, ATL communication, Social Media communication, BTL activations and etc.
•Trade Activations: VAP, Consumer promotions and etc.
•Align with all counterparts; All SGS KOREA functions, EA team, global brand house teams and etc.
•Deliver BI spending plan based on the plan
•Coordinate with Commercial team and Finance team to create profit targets. 

• Build a detailed annual execution plan and execute with maximum results

•Directly manage top priority projects.
•Create and adjust the timeline; according to evolving opportunities.
•Set goals, analyze results and propose next steps for all projects.
•Immediately follow-up strong successes.
•Manage Marketing BI spending and its’ effectiveness while aligning with Finance and Commercial.
•Make sure both Consumer and Trade Marketing activities are supporting sales.

• Manage a high profit pricing strategy based on a strong alliance between Commercial and Finance
• Continuously propose new ideas, try them in small scale and check potential to go bigger.
• Identify and develop agencies that have core competencies relevant to SGS Korea Marketing needs. 
• Monitor the evolving market environment, consumers and SGS Korea sales results. Quickly adjust execution plan if needed. Propose strategic change if needed. 
• Develop a strong partnership with the Commercial team, especially the mid managers, to continuously deliver maximum synergy between Commercial and Marketing activities.
• Manage and support all operations for responsible brand with the operation team.
• Maintain strong relationship with international counterparts and continuously balance international and local needs through close and frequent coordination. 
• Accumulate learnings from all activities and build a solid insight for future planning. 

Qualifications

• 7-12 years of experiences as a Brand marketing role in FMCG companies is a must.
• Education background on Marketing or Business is preferred. Actual work experience related to Marketing activities are more preferred.
• Financial/business acumen
• Fluent level of English proficiency required for both written and verbal communication.