Trade Marketing Assistant - Alternance

Date: May 17, 2024

Location: Paris, J, FR

Company: Suntory Global Spirits

What makes this a great opportunity?

Reporting to the Commercial Marketing Manager On Trade, the Assistant Trade Marketing role is central to the Sales and Commercial Marketing teams. The objective is to lead the planning and channel activation plans across Beam Suntory Brands. They will be responsible for the translation of brand consumer strategy into relevant channel strategy and excellence of execution. This role goal will be to assist the sales efficiency by supporting the sales force in the rotation of our products and the growth of store sales through innovative consumer experiences.

  • Alternance Contract - Start Date: September 2024
  • 12 months duration

Role Responsibilities

  • Develop strategic Brand Activation plans aligned to Brand and Channel objectives, in collaboration with the Commercial Marketing On Trade.
  • Identify and use consumer and shopper insights to adapt the activation plans & key sales drivers.
  • Collect sales force requirements and synthesize the field needs.
  • Manage defined group of agencies for production, execution requirements and ensure value for money by establishing framework service agreements and rates.
  • Lead and execute best-in-class activations, working with agencies and key customer contacts.
  • Bring to life the expression of our brands in Prestige accounts (Palace, 5* hotels, gastronomic restaurants, cocktail bars), in co-creation with the KAM and Commercial Marketing Manager On-Trade and Activation Specialist.
  • Responsible for the sign off all communication /POS materials to be executed
  • Analyze and draw up a quantitative and qualitative report on actions implemented in stores.
  • Ensure tracking and management of the activity budget including raising of PO’s on SAP


  • Bac+4/5 years, in M2 of Business School or equivalent, you have a strong interest in marketing and sales.
  • With your rigor and ability to manage priorities, you'd like to discover the commercial world of a dynamic and challenging sector.
  • Agile and flexible, you know how to interact with different people at the same time and can manage several projects at the same time with a certain level of complexity.
  • Organization, adaptability, initiative and curiosity will be key assets in your work as well as a team spirit mindset.
  • Results-oriented, you are keen to find solutions and provide the appropriate answers, and you know how to convince.
  • Master Microsoft Pack Office (Excel, Powerpoint) and ideally SAP
  • Fluent in French and English
  • Commercial or brand Marketing experience is a plus

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