What makes this a great opportunity?

MISSION STATEMENT:

The Senior Brand Manager builds the strategic plans with the Head of Marketing. He/She is creating & implementing the activation plan in accordance to the aligned strategy, in collaboration with the Global Brand Houses, Beam Suntory International teams, internal stakeholders & external providers.

WHAT MAKES THIS A GREAT OPPORTUNITY?

• Beam Suntory’s 10-year growth ambition relies heavily on the ability to premiumize and enhance the relevancy of BSI brands.  The translation of long-term, brand-building strategies into actionable, insight-driven local plans will be absolutely critical to ensure our portfolio is embraced by consumers and trade partners.
• Be a pivotal enabler in shaping the long-term development of truly inspiring brands
• Opportunity to work on one of our core categories and to lead planning as well as implementation of the brand strategy
• Opportunity to take ownership in the shaping of the recently created French structure
• Freedom to challenge, input and define the best approach to deliver best in class plans

The chance to influence with Market and Regional impact via collaborative relationship with Global Brand Houses and cross-functional ‘new markets’ teams

Role Responsibilities

• Lead Annual and 3Y Growth Planning processes in close collaboration with the Brand House teams
• Develop, implement and track consumer-oriented brand activations in an omni-channel environment (Mass Retail, Cavistes/Specialists, On trade, e-commerce)
• Lead preparation and implementation of new products / limited editions launches
• Brief, manage & coordinate projects with Creative, Media, Social/Digital, PR, BTL agencies
• Align all key decisions with relevant internal departments (incl. Sales, Finance and Supply Chain) to achieve annual targets and objectives
• Manage of 2 Brand Ambassadors (external resources)
• Manage and control annual marketing budgets
• Define and track brand KPIs, including Nielsen & Kantar

Qualifications

• Education : Master degree in Business School
• Minimum of 6 years experience in a marketing role (in a luxury environment or in FMCG but with a strong interest and fit with super-premium/Prestige categories)
• Experience in managing a set of brands with a structured approach
• Ability to manage cross-functional projects - experience in working in a matrix organization
• Strong analytical skills and knowledge of different continuous data sources
• Strong P&L and commercial marketing skills
• Digitally competent, strong interest in consumer and category trends as well as Luxury categories
• Self-starter, flexible - intrapreneur mindset
• Proven team player with strong collaborative approach - to lead, build, drive and inspire
• Fluent French and English mandatory

 Additional qualifications desired:

• Strong business acumen and analytical skills
• International Experience highly valued
• Based in Paris