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Sr Brand Manager

Date: Mar 11, 2023

Location: Paris, J, FR

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.



Sr Brand Manager  


The following position is open in Île-de-FranceFrance.


What makes this a great opportunity?


  • BSI’s 10-year growth ambition relies heavily on the ability to premiumize and enhance the relevancy of BSI brands as those that people truly love.  The effective translation of long-term, brand building strategies into actionable, insight-drive local market plans and deployment will be absolutely critical to ensuring our portfolio is embraced by consumers and trade.
  • Opportunity to take ownership in the shaping of the newly formed French Route to Market
  • The chance to influence with Market and Regional impact via working collaboratively with Global Brand Houses and local market strategies
  • Opportunity to work on one of our core categories and to lead planning and implementing brand strategy in conjunction with cross-functional and international/global teams to ensure execution of strategies and tactics
  • Opportunity to lead and partner with an exciting agency network in developing premium, award-winning executions of brand strategy and execution
  • Support leading a truly iconic brand and shape their long-term development


Role Responsibilities


  1. Leading our Premium Spirits brands within the portfolio for the newly formed Beam Suntory, France – across the full range of products and activities
    • Leading Premium Spirits brands. Participating and supporting the business in the development, implementation and tracking of annual brand plans.
    • Lead Annual and Growth Planning Process
    • Collaborate in essential Brand Experience Platform Work with Global Brand House. Lead process, own and drive successful outcomes.
    • Development, implementation and tracking of consumer-oriented brand activations in an omni-channel environment (Retail, On trade, Digital)
    • Management and control of annual marketing budgets
    • Definition and tracking of brand KPIs, including Nielsen and GfK Data performance tracking
    • Agency management and coordination for Creative, Media, Social/Digital, PR, BTL, non-premise
    • Cross functional alignment with key departments including Commercial, Finance and Supply Chain to achieve annual targets and objectives
    • Stakeholder management within a matrix structure
    • Lead preparation and implementation of new product launches and annual limited editions


Qualifications & Experience


  • FMCG Category, Shopper, Brand and/or Customer marketing expertise required (5 years min), spirits or prestige categories preferred
  • FMCG Customer Account Sales Management highly desired (2 years min)
  • Ability to manage cross-functional projects, additional experience in working in matrix organization preferred
  • Strong analytical skills and knowledge of different continuous data sources
  • Strong P&L and commercial marketing skills
  • Experience in managing a set of brands with a structured approach
  • Digitally competent and high interest in consumer and category trends
  • Demonstrated personal characteristics to be self-starter, flexible and highly intrinsically
  • Proven team player with strong collaborative approach - to lead, build, drive and inspire


 Additional qualifications desired:

  • International Experience desirable
  • Experience of prestige or luxury sector desirable
  • Strong business acumen and analytical


  • Based in Paris 
  • Fluent French and English


At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.