Senior Commercial Marketing Manager (Maternity Leave Cover)

What makes this a great opportunity?

• Critical role leading Customer growth, Category & Channel Marketing across the complexity of different Channels and Segments.
• The role will report directly to the Head of Sales and will work very closely with Sales and Marketing peers and teams.
• The role is responsible for driving eff ective execution of brand experiences inline with consumer demand occasions, shopper insights, data analytics & channel objectives to drive customer,category and Suntory Global Spirits brand growth.
• The role leads a team of 4-5 direct reports.
• This is a FTC role for a Maternity Leave Cover

Role Responsibilities

• Create the Channel & Customer Segmentation – Off Trade, On-Trade & E- commerce
• Convert Brand Strategies into Channel strategy Defi ne Brand X SKUrole by Channel
• Own, steer and coordinate the commercial activity calendar
• Develop Top National Customer-wise plans & Joint Business planning (JBP) where applicable for Off Trade and relevant On-Trade and E-Com customers together with respective KAM or Channel Director.
• Define Category/ Customer growth drivers in line with Demand Spaces Occasions
• Deliver channel specifi c assortment recommendations
• Develop channel or customer specifi c promotion activities (incl. VAPguideline) based on relevant data (e.g. TPM, VAP analysis) to drive growth and ROI
• Securing the annual budget for channel or customer activation
• Responsibility for National Activity Grid
• Aim to create customer conversations on relevant topics such as category management opportunities, shopper insight etc outside ofannual negotiations together with KAM to build customer relationships
• Interact and coach KAMs on Commercial Marketing opportunities
• Development and implementation of relevant reports and corresponding analyses in order to identify growth opportunities,enable KPI tracking, drive business decisions and improve revenue management.
• Analyse and X-link various internal and external data sources to provide clear business recommendations (Nielsen, GfK, GEDAT, E-Com data, Sales Force, Trade Promotion Management)
• Leads and supports the implementation and usage of a new Trade Promotion Management tool.
• Supports and trains sales team in usage of new tools, systems, reports and increased data analytics
• Integration of Sales & Marketing IT Tools
• Define outlet execution & merchandising standards for different channels
• Use existing data (e.g. Sales Force) to propose, optimize and track outlet execution and to define further opportunities.
• Support width of Distribution via relevant customer & brand inputs
• Understand & leverage best execution practices from Beam Suntory /competitors to deliver best in class field force execution
• Support in developing Field Force KPIs and provide continuous trackingfor Sales incentive plan
• Ensure legal compliance with all appropriate legislation occurs in all Commercial marketing activities and external partnerships and ensure business is done the right way

Qualifications

• Minimum 10 years leadership/managerial experience in FMCG/Blue chip companies, Spirits/Drinks industry preferred
• Strong knowledge of French retailer landscape
• Minimum 2 years of experience in a similar role or 5 years in Sales roles including Key Account Management and experience in Marketing/Trade Marketing Roles
• Experience in leading larger teams with multiple direct reports and leading teams with no line mgt responsibility
• High level of strategic, conceptual and data analytics skills
• Strong communicator with the ability to influence in all levels internally, externallyand cross-functional
• Action-biased and output-oriented approach towards ambitious targets
• Team oriented and collaborative outlook with coaching ability
• Exudes senior leadership presence and strong strategic influencing skills
• Demonstrates experience in driving change management and business re-engineering
• Demonstrates high levels of adaptability, flexibility with regard to new challenges and the use of new networks and entrepreneurial skills
• Fluent in French & English