Category Manager Enseignes

Date: Feb 17, 2024

Location: Paris, J, FR

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.



Category Manager Enseignes  


What makes this a great opportunity?

Critical role leading Customer growth, Category & Channel Marketing across the complexity of different Channels and Segments. The role will report to Commercial Marketing Manager and will work very closely with Sales and Marketing. The role is responsible for driving effective execution of brand experiences in the On Trade Channel, in line with consumer demand occasions, shopper insights, data analytics & channel objectives to drive customer, category, and BSI brand growth.

Role Responsibilities

Channel / Customer Segmentation

  • Create the Channel / Customer Segmentation On-Trade
  • Define Role of channel for Brand and Role of Brand for Channel


Customer / Category Growth Opportunities & Joint Business Planning


  • Define Customer/Category growth opportunities by subchannel/customer using Beam Suntory Category Growth Framework
  • Develop Top National Customer plans & Joint Business planning (JBP) where applicable for Off Trade and relevant On-Trade and E-Com customers together with respective KAM or Channel Director.


Outlet standards &

Channel/ Customer Activation Calendar


  • Develop Perfect Store/Venue 5P standards for priority subchannels (Product Assortment, Placement, Promotional Mechanics, People, Point of Sale Activation) to drive growth and ROI
  • Use existing data (e.g. Sales Force) to propose, optimize and track outlet execution and to define further opportunities.
  • Support in developing Field Force KPIs and provide continuous tracking for Sales incentive plan
  • Secure the annual budget for channel or customer activation

own, steer and coordinate the commercial activity calendar


Shopper Insights and Customer Engagement


  • Aim to engage customers with compelling customer value propositions around relevant topics such as category management opportunities, shopper insight etc outside of annual negotiations together with KAM to build customer relationships




Category / Customer Analytics



  • Development of relevant reports and corresponding analyses to identify growth opportunities and enable KPI tracking to drive business decisions
  • Analyse and link various internal and external data sources to provide clear business recommendations


  • University degree/MBA or equivalent in business/strategy/management
  • Fluent in French and English (Written & Spoken)



  • Minimum 10 years leadership/managerial experience in FMCG/Blue chip companies, Spirits/Drinks industry preferred
  • Strong knowledge of national retailer landscape
  • Minimum 2 years of experience in a similar role or 5 years in Sales roles including Key Account Management and experience in Marketing/Trade Marketing Roles
  • Experience in leading larger teams with multiple direct reports



  • High level of strategic, conceptual and data analytics skills
  • Strong communicator with the ability to influence in all levels internally, externally, and x-functional
  • Action-biased and output-oriented approach towards ambitious targets
  • Team oriented and collaborative outlook with coaching ability
  • Exudes senior leadership presence and strong strategic influencing skills
  • Demonstrates experience in driving change management and business re-engineering
  • Demonstrates high levels of adaptability, flexibility regarding new challenges and the use of new networks and entrepreneurial skills

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.