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Senior Manager IT - Consumer Engagement Platform & Social Channels

Date: Mar 26, 2021

Location: New York, NY, US

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.



Senior Manager IT - Consumer Engagement Platform & Social Channels  


The following position is open in New YorkUnited States.


What makes this a great opportunity?

Join a diverse, talented, and growing team. This position will drive the company’s global consumer engagement and social media technology initiatives by taking a leadership role in developing roadmap, planning projects, allocation of resources, coordinating with the Enterprise Architecture and Digital Technologies teams to plan and execute the projects. Think Big and focus on our consumers journey and engaging with our premium brands. Identify, Lead and drive delivering on end-to-end consumer engagement ecosystem via Consumer Relationship Management (CRM) capabilities and social tools. Have strong emphasis and focusing on the consumer experience and driving data driven consumer engagement. Translate business strategy and requirements into technical roadmap and requirements, leading teams, researching and recommending technical solutions, while delivering products that meet digital social objectives. This role is aligned to supporting the CRM initiatives with local brands, global brands and Direct to Consumer channels. This role will ensure that the teams are delivering projects using the agile method, including training key stakeholders to operate using the same method. Daily stands up, cross functional collaboration and driving towards a common goal.  This role is also responsible for protecting consumers data and upholding data protection policies as well as BSI’s reputation.

  • Shaping the future on how we engage with our consumers to delight them and drive brand affinity and conversion
  • Beam Suntory is a leader in the spirits industry with a track record of profitability and growth
  • Global opportunity as the CRM, direct to consumer and social media channels continue to grow and legislation continues to evolve. 
  • Generate new thinking on social media, consumer response, direct to consumer and consumer engagement initiatives.
  • Growth potential


Role Responsibilities

The role will be responsible for overseeing the building and management of the CRM platform, social media, consumer response and consumer data capabilities. Build and Lead the teams on collaborating with business partners on the Digital Marketing teams, deliver the solutions aligned to business strategy and priority, lead the teams in Agile project management methodology. The role will have strong focus on enhancing consumer experience, and delivering data driven consumer engagement capabilities. The role works closely with cross functional team to enable enterprise architect standards, security and data privacy policies. This role will be responsible for research and development of new online tools and strategies, and for hiring and talent development on the team. This role will be responsible for being the IT point of contact for stakeholder management for this channel across multiple teams, both internal and external.

  • Learning ability and adaptability is key
  • Lead a team to deliver against the consumer response, customer experience, social media and consumer data driven capabilities, review results and make recommendations on further investments.  Deliver key CRM campaigns to develop a two-way engagement with our consumers. Delivering projects through an agile methodology, working closely with various internal and external stakeholders to establish project plans, risk management plans, project milestones and deliverables using agile framework and principles. 
  • Partner with Business, IT, Enterprise Analytics, Security and Legal team to help with assessment and enablement of Customer Data Platform (CDP), driving business defined use cases designed with right level of governance around PII and other data privacy laws
  • Work closely with the business stakeholders to obtain and document all the user stories/business requirements, identify areas for digitalization, and then assist in prioritizing delivery of solutions
  • Manage team, resource allocation, operational and project budgets.
  • Focus on delivering from the perspective of the consumer, while following BSI’s core principles, policies and procedures.
  • Drive delivery of solutions leveraging offshore team (close coordination needed with global architect and offshore teams).
    Drive the adoption and rollout of agile design including continuous integration and release management.
  • Ensure teams are managing the solutions backlog and inventory, continuously reprioritizing as necessary. Provide guidance and direction to ensure effective and continuous delivery with excellence. Drive consistency of delivery across geographies and services while ensuring the delivery is within our technology stack.
  • Effectively manage program governance, including project methodology, financial management, testing, deployment and change management.  Working with cross functional team in IT and with the stakeholders to plan and execute effectively.
  • Relationship Management / IT partner: Play a key role in collaborating with and influencing key stakeholders – including senior leaders and executives. Participates in Global Marketing IT roadmap/capabilities/solutions/project portfolio. Facilitate communication between organizations in aligning the needs of the business with capabilities delivered by IT
  • Solution Delivery: Works closely with IT delivery teams including 3rd party partners to deliver solutions per the requirements. May serves as the liaison between the business units, technology teams and support teams
  • Quality: Coordinate testing and quality deployment with the QA teams to ensure quality products are deployed to production.
  • Security & Compliance: Apply security/legal/compliance requirements to all of our products and projects we deploy, follow security legal and data protection privacy policies.
  • Governance: Manage the team to ensure that IT PMO governance standards are followed.
  • Architectural design: Follow BSI technology stack standards


Qualifications & Experience

  • 12+ years of experience in technology implementations focused on digital, last 3-4 years in consumer relationship and advocacy, consumer response and/or social media.
  • 3+ years’ experience working on consumer relationship management capability and tools eg SalesForce Marketing Cloud, Loyalty and advocacy management eg Crowdtwist
  • Familiarity with Hootsuite or other social media monitoring tools
  • Experience enabling and integrating with consumer data platforms (CDP) and DMP
  • Proven ability to recruit, mentor and motivate individuals who are creative, self-sufficient, and thrive on high performance
  • Experience with consumer response systems is a plus
  • Experience with API and Microservices based architecture
  • Experience supporting cross-functional teams and multiple stakeholders to ensure efficient and timely delivery of solutions.
  • Experience building and leading high-performance teams with people management responsibilities
  • Experience working with offshore engineering teams required (India preferred)
  • Experience in working with digital projects using an agile project management framework
  • BA/BS degree or equivalent.
  • Must have demonstrated experience in at least 3 of the following areas: Web Content Management, Digital Marketing (Web, Social, Local & Mobile), Marketing Cloud (Salesforce Marketing Cloud preferred), Digital Asset Management, Product Information Management, Event Management, CRM and Marketing Insights/Analytics, Consumer and Customer data platforms.
  • Leading a cross-functional IT team and projects; Ability to build relationships and trust with a variety of business partners quickly; excellent verbal and written communication skills; capacity to multi-task and provide effective follow up; sense of urgency to drive results and deadlines in a dynamic and changing environment.
  • Strong business engagement and stakeholder management skills. Prior consulting engagement with Top 5 consulting firms a plus




At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.