Maker's Mark Diplomat - NYC

What makes this a great opportunity?

Are you passionate about bourbon?  Dynamic and personable (yet humble and approachable)?  Only satisfied with excellence in all things?  Maybe just a wee bit competitive?  Have we got a job for you!

The story of Maker’s Mark began when our founder, Bill Samuels, Sr., resolved to create a full-flavored yet easy-to-drink bourbon that he’d enjoy sharing with friends.  And ever since then, we’ve been doing just that, even as our friends’ number in the millions and our audience has grown from the Commonwealth of Kentucky to the entire world.

Maker’s Mark, America’s premium handmade bourbon, continues its uninterrupted 60-year growth trajectory.  And we are looking for someone special to serve as our Brand Diplomat in New York City.

• Face of the Brand: Be the face of Maker’s Mark within your state; leading brand and program education for Consumer, SGS Commercial team, &Distributor.
• Engaging Educator: Public speaking and presentation skills are used to recruit and engage brand fans, as well as reinforce brand affinity with internal stakeholders
• Entrepreneurial Spirit: Independently identify opportunities across customers, trade, and consumers and build solutions rooted in brand DNA and tailored for market needs
• Earn Preference: Gain third-party recommendation through key account relationships and program development across influential Off-Premise and On-Premise partners
• Collaborative Partner: Drive trust and belief by collaborating with sales and distributor stakeholders to meet marketing and commercial objectives

Role Responsibilities

This role reports to the MM Heritage Manager, East. Key responsibilities include:

• Private Selection Barrel Program Management: Manage market allocation of Maker’s Mark Private Selection barrels and lead personalized recipe development initiatives with key customers.
  • Create & lead unique experiences for remote barrel selections and bring the distillery to life in the market
  • Leading development, end to end process management of VIP experiences (logistics of to and from distillery travel and hosting at the distillery)
  • Act as sole approver for accounts within territory/state(s) MMPS allocation
  • Partner with commercial team to support barrel launch
  • Influence program evolution: unique account asset creation, market allocation and potential new accounts.
  • Assist local commercial teams in securing barrel reorders with key accounts.

• Know Your Numbers: Manage and have accountability for diplomat budget to ensure effective spend against brand building priorities and influence supplementary market budgets to achieve against territory goals.
  • Track Maker’s Mark business results within market remit utilizing syndicated and internal reporting tools.

Qualifications

• Must be 21 years of age
• Passion for bourbon
• 3+ years previous experience in the Alcoholic Beverage industry, with experience in hospitality, sales or education preferred
• Proven track record of managing projects and budgets
• Business analysis experience
• Excellent interpersonal and communication skills
• Collaborative approach working with cross-functional partners and multiple stakeholders (distillery, marketing teams, sales teams, distributors)
• Highly organized, detail-oriented
• Knowledge and proven experience in winning in the on-premise – motivating owners, bartenders, local influencers, and industry trade groups
• Ability to seek creative and innovative solutions for near and long-term business challenges
• Demonstrated commitment to diversity, equity, and inclusion
• Bachelor’s degree preferred
• Travel ~20% of time to distillery, as well as additional remits as needed

Salary Range - The salary range for this role, based in New York, is $90-100k, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset. The range will vary if outside of this location.