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Brand Manager, Tres Generaciones & Sauza

Date: Jan 4, 2022

Location: New York, NY, US

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.



Brand Manager, Tres Generaciones & Sauza  



What makes this a great opportunity?

Be the brand champion and lead for Tres Generaciones, one of the most premium, storied tequila brands, as well as its ‘sister’ brand Sauza.

Play key role in leadership, development and implementation of strategic marketing on Beam Suntory’s super premium tequila portfolio, ensuring we advance our long-term brand journey and deliver key assets and strategies needed to recruit new consumers and achieve brand ambitions.

This role reports to the Director of Super Premium Tequila and Agave Innovation  


  • Opportunity to work on a super premium brand in a high growth and dynamic category
  • Opportunity to work on brand foundations, positioning and innovation to set Tres Generaciones and Sauza up for long term growth
  • Support development of global expansion strategy and deployment
  • Opportunity to work in fast growing Prestige segment on innovation, brand development and strategic partnerships
  • Develop, lead and manage strategic programs and asset development globally, ensuring our brand positioning and DNA comes to-life in a relevant way
  • Lead and develop direct report
  • Lead cross-functional teams and agency partners with ownership on key projects
  • Play an integral role in the business and brand planning cycle


Role Responsibilities

  • Brand Stewardship
    • Provide global brand strategy guidance and influence within the North America region
    • Facilitate exchange of information (competitive, regional insights, etc) and stay abreast with brand needs, leading regular touchpoints with Regions to ensure national plans are created in adherence to brand led, market fed strategy
    • Build relationships with cross-functional partners, including innovation, insights, Finance, PR, etc
  • Project Ownership
    • Lead strategic development and execution of key strategies, including:
      • Drink Strategy
      • Media and PR
      • Website
      • Gifting Strategy
    • Coordinate commercialization projects, including:
      • Barrel Program
      • Sampling Strategy
      • Packaging implementation
      • Commercial Development Tools


Qualifications & Experience

Minimum requirements:

  • 4 years of consumer marketing or brand/commercial strategy experience, MBA preferred
  • Excellent written and verbal communication skills
  • Ability to perform structured financial analysis, turning data into actionable insights and recommendations
  • Proven ability to lead and execute projects that align with overall strategy
  • Strong project management experience, including budget management


Desired Qualifications:

  • Ability to work in a complex environment with many stakeholders
  • Experience working collaboratively across functions
  • Experience with multicultural and/or luxury marketing
  • Experience working cross culturally and/or desire to learn about different cultures
  • Ability to collaborate with agencies and other stakeholders to bring ideas from briefing to planning to execution
  • Ability to work independently and in a fast-paced environment under pressure / time constraints
  • Knowledge of the spirits industry, particularly the three-tier system and distributor partnerships


In an effort to ensure the health and safety of our workforce while doing our part to protect those around us, Beam Suntory is requiring proof of full COVID vaccination for US salaried employees in our offices and commercial field roles as a condition of employment, subject to medical/religious exemptions.


At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.