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Brand Ambassador - James B Beam Distilling Co, NYC

Date: Mar 5, 2023

Location: New York, NY, US

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.



Brand Ambassador - James B Beam Distilling Co, NYC  


The following position is open in New YorkUnited States.


What makes this a great opportunity?

As a champion of the James B. Beam Distilling Co., the American Whiskey Ambassador main objective is to design and conduct educational experiences for our top trade partners as well as consumers. Focused primarily on the Small Batch Collection & Prestige/Super Premium American Whiskey Products, the Ambassador works with the Trade Engagement & Advocacy team, on premise, brand managers and marketing partners to continuously strengthen James B Beam Distilling Co. as an exciting legacy brand within the American Whiskey category. Their ultimate priority is to curate quality educational opportunities, events and on premise trade partnerships that position the JBBDCo as the premier American Whiskey distillery, strengthened by 8 generations of family history.


Role Responsibilities

  • Be a champion of the One On Premise Mantra!
  • Planning and execution of Trade Training and Seminars i.e., brand specific training, cocktail demonstrations and categorical education for full portfolio and LTOs
  • Curation of consumer events i.e., whiskey dinners, tastings, cocktail demonstrations etc.
  • Participation in Spirit Festivals / Cocktail Seminars i.e., TOTC, Whiskey Fest etc.
  • Execute launch events for LTOs in key markets
  • Support Sr JBBDCo BA & JBBDCo BA team in creating original, trade focused programming
  • Assist with Barrel Selection education and experiences both on site and remotely
  • Planning and execution of internal training for Beam Suntory employees to ensure up-to-date education on brand history, LTO knowledge, brand messaging and family history
  • Encourage use and execution of appropriate cocktail strategies for both trade and consumers
  • Participate in Distillery Immersion at JBBDCo to ensure most relevant training on distillery operations
  • Educate Distributor Partners through General Sales Meeting presentations / tastings
  • Participate in weekly, monthly, quarterly and annual Advocacy and On-Premise meetings as scheduled
  • Continue categorical learning through internal resources (MySU) and external resources
  • Occasional support of high impact, premium, off premise opportunities
  • Appropriately manage budgets allocated for travel, events and market support
  • Manage calendars
  • Manage expectations across multiple stakeholders


Qualifications & Experience

  • Role is New York Based with <25% travel
  • Organized self-starter
  • Positive “we over me” team attitude
  • Creative collaborator
  • Goal oriented
  • Ability to Work Nights and Weekends when/if Necessary
  • >5 years Hospitality Experience or >2 years of Advocacy Experience
  • Natural storyteller
  • Working Knowledge of Classic and Contemporary Cocktails
  • Existing Network of NYC (New York City) Trade Contacts


Salary Range: The salary range for this role is a base salary of $75,000 - $87,400 based in NY, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. Salary range is commensurate with candidate’s location, experience and skillset.



At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City