Brand Ambassador, House of Suntory - NYC

Date: Jul 12, 2024

Location: New York, NY, US

Company: Suntory Global Spirits

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

What makes this a great opportunity?

A great Brand Ambassador (BA) designs and conducts educational & experiential engagements for trade and consumers alike. The BA works with our Trade Engagement & Advocacy team and internal cross-functional partners to highlight the brands as the preeminent leaders in the category with a dynamic Next Generation portfolio. The Ambassador’s ultimate priority is to curate experiences that inspire trade and consumers with our award-winning-luxury portfolio founded with a “Yatte Minahare” spirit & strengthened by years of family legacy.

Role Responsibilities

Responsibilities include but are not limited to the following:

  • Be the face of the House of Suntory portfolio
    • exhibit expertise and detailed knowledge of House of Suntory brands
    • be sought after by trade and media influencers for insight on Japanese culture and Suntory’s company and brand history, production techniques and Japanese spirit category trends
  • Planning and execution of trade education & events i.e., brand specific trainings, cocktail demonstrations, and categorical education for full portfolio and LTOs
  • Curation of consumer events i.e., dinners, tastings, cocktail demonstrations etc.
  • Participation in Spirit Festivals / Cocktail Conferences i.e., Tales of The Cocktail, BCB, etc.
  • Execute launch events for LTOs and new releases in key markets
  • Planning and execution of internal training for Suntory Global Spirits colleagues to ensure up-to-date education on brand history, LTO knowledge, brand messaging
  • Encourage the use and execution of appropriate cocktail strategies for both trade and consumers
  • Work with the Senior HOS Brand Ambassador to ensure the most relevant training regarding distillery operations
  • Educate Distributor Partners through General Sales Meeting presentations
  • Participate in weekly, monthly, quarterly, and annual Advocacy and on-premise meetings as scheduled
  • Continue categorical learning through internal resources (MySU) and external resources
  • Appropriately manage budgets allocated for travel, events, and market support
  • Appropriately manage calendars
  • Creativity is welcomed and encouraged; innovation is who we are.


  • Role is NYC-based with travel for internal meetings & conferences
  • Ability to work nights and weekends when/if necessary 
  • >5 years Hospitality Experience or >2 years of Advocacy Experience
  • Expert spirits knowledge
  • Working vocabulary of classic drinks, contemporary cocktails & trends
  • Existing Network of Trade Contacts within regional focus markets
  • Natural storyteller & engaging presenter
  • Collaborative team member
  • Self-directed achiever
  • Creative mindset
  • Experience with Microsoft Office and supporting apps


Salary Range

The salary range for this role is a base salary of $90,000 to $100,000 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. Salary range is commensurate with candidate’s location, experience and skillset.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Brand Ambassador, Brand Manager, Branding, Marketing