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Associate Brand Manager, Jim Beam

Date: Mar 25, 2021

Location: New York, NY, US

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.



Associate Brand Manager, Jim Beam  



What makes this a great opportunity?

The Jim Beam Global Brand House Associate Brand Manager will work with key cross functional and agency partners to assist with the creation of long-term strategic marketing objectives, strategies and asset development for the Jim Beam portfolio, ultimately enabling North America Regional Brand Teams to deliver against volume, sales and profit growth objectives each year.

  • Opportunity to work on the world’s #1 bourbon and one of the highest priority brands within the Beam Suntory portfolio to set and implement brand strategy in conjunction with cross-functionals (Regional Brand Teams, Finance, Consumer Insights, Innovation, etc)
  • Responsibility to lead cross-functional teams and external agencies to develop components within the long-term global brand plans
  • Ownership of key projects and programs, with autonomy and empowerment to drive decisions
  • The spirits industry is an exciting, dynamic, and fast-paced business.  Beam Suntory is a top player in the spirits business and focused on driving both category and brand growth 


Role Responsibilities

Reporting to the Jim Beam Global Brand House Marketing Director, this Associate Brand Manager will lead the commercialization and execution of the new Jim Beam portfolio visual identity, inclusive of packaging and creative assets.  Working with key cross functional and agency partners, they will also assist the Jim Beam Global Brand House with the creation of long-term strategic marketing objectives, strategies and asset development for the Jim Beam portfolio, enabling North America Regional Brand Teams to deliver against volume, sales and profit growth objectives each year.



Business Analytics:

  • Analyze brand performance, compile insights, and synthesize data into clear and compelling storylines with actionable recommendations
  • Conduct category and brand marketing mix analysis on product positioning, distribution and pricing strategy/execution, promotion effectiveness, and competitive activity
  • Understanding of budget management and forecasting process, including ROI evaluation
  • Assist with strategic and annual brand planning by leading key elements of plan and partnering with the Regional Brand Teams to build locally relevant marketing programs
  • Contribute to quarterly brand updates and business reviews


Project Management:

  • Bring new Jim Beam visual identity to market on creative assets and new packaging, working with cross functional partners and agencies to commercialize across multiple markets
  • Oversee end-to-end commercialization projects for product updates and innovation work in Planisware (commercialization) system
  • Support development of key brand strategies and initiatives, e.g. Multicultural, On-Premise serve, Media


Innovation Development:

  • Support portfolio architecture strategy development and pipeline build, including post-mortem analysis and go-to-market business case
  • Partner with Sales and Finance to estimate new product and promotional volumes


Brand Stewardship:

  • Provide national brand strategy guidance and brand governance information to the Regional Brand Teams
  • Facilitate exchange of information (competitive, regional insights, inventory, etc) and stay abreast of brand needs with regular touchpoints with Regional Brand Teams to ensure national plans are created in adherence to brand led, market fed strategy
  • Develop trade promotion materials (sell sheets, education materials, etc.)

 Build relationships with cross-functional partners, including Innovation, Insights, Finance, PR, etc


Qualifications & Experience

Desired Qualifications

  • 1-3 years brand or consumer marketing experience required; the scope of this role is one of the larger ABM remits and may be considered a ‘feeder’ into an eventual Brand Manager promotion
  • Agency management experience required
  • MBA preferred
  • Strong project management skills with demonstrated experience in working collaboratively across an organization, gaining credibility amongst peers, managers and agency and cross-functional partners
  • Self-starter who thrives in a fast-paced environment
  • Ability to deal with ambiguity and provide independent thinking supported by fact-based rationale
  • Sound written & verbal communication skills
  • Strong analytical abilities; experienced in identifying opportunities through analysis and bringing those opportunities to fruition
  • Proven ability to deliver brand/marketing programs that align with overall Brand strategy
  • Experience with beverage alcohol industry and/or three-tiered distribution system a plus (soft drinks, beer, and other wholesale-distributed product).



At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.