Zonal Sales Manager

Date: Feb 6, 2024

Location: Mumbai, MH, IN

Company: Beam Suntory

Join Our Beam Suntory Family!

As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading IMFL brand Oaksmith in India. A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com

We are looking for people who bring something unique to Beam Suntory – themselves. We value differences, and we appreciate what each of us can contribute. We inspire each other, and challenge ourselves to innovate, improve, advance new ideas and try new things. We create endless opportunities to Unleash Your Spirit every day in a culture that is charged, creative, challenging and fun.

What makes this a great opportunity?

Beam Suntory is world’s number 3 premium spirits company, Beam Suntory is crafting the Spirits that Stir the World. Owned by Suntory Holdings Limited, Beam Suntory has a dynamic portfolio with unparalleled expertise in whisky, led by Bourbon and Japanese Whisky, and global strength across many key categories including tequila, vodka, cognac, rum and cordials. The work environment is fun & friendly. Every Beam Suntory team member is an owner of our future. We hire people who have an ambitious and adventurous streak. Employees share a commitment to their teams, a passion for our products, and above all, a bold work ethic that produces winning results. Our business has long‐ standing roots, but don’t be fooled. Beam Suntory doesn’t look – or act – its age. From distilleries to offices, we thrive together in a work atmosphere employees love – charged, creative, energetic, challenging, collaborative and just plain fun. Beam Suntory’s structure of minimal hierarchy gives our employees the opportunity to take personal ownership of projects that matter from day one. The best way to learn, improve and grow your Beam Suntory career is to witness the impact you can have.  

Purpose of the Role

This role is responsible to ensure Beam order to cash process is implemented with 100% compliance in the state. The incumbent will establish sales objectives by creating a sales plan and business targets for territory and plan to support regional business, volume and market share objectives with inputs from Area Sales Managers and Executives reporting to this role.

Role Responsibilities

  1. Deliver NSV, gross profit, volume, and market share through the right product mix and investments in both Off and On-premises channels by keeping track of supply and demand, changing trends, economic indicators, and competitor’s activities in their state/s.
  2. Consolidate and build the sales planning for the state/s (S&OP) and deliver the annual objectives within the budgeted costs by implementing the right sales strategies.
  3. Engage with top customers in the zone to align on joint commercial objectives and elevate Beam Suntory as the preferred partner.
  4. Demonstrates and develops behavioral and performance standards for the team, fostering a safe, positive, and achievement-oriented working environment.
  5. Drive sales development initiatives like visibility programs, distribution expansion, and efficiency building programs. Assist in designing market development initiatives based on competitor activities and market intelligence.

Role Responsibilities

6. Customize channel strategy with commercial marketing for the state/s and drive the trade/marketing activity calendar for both on and off-premise channels.

7. Adheres to ensures state team’s adherence to customer service norms, Beam code of conduct, and local laws to deliver business objectives in a compliant way.

8. Ensure receivables and statutory documents are received within agreed timelines and as per company norms.

9. Coordinate with internal and external customers for timely renewals of labels/licenses, and new brand registrations. Manage the availability of products through coordination with customers, supply chain, and credit team for the state/s.  

10. Drive sales automation programs and data analysis using the latest IT tools for superior results.



  1. Graduate with an MBA/PG Diploma in Sales & Marketing/Business Management.

  2. Minimum 10 years of experience in a reputable FMCG/Alcobev organization. Experience in handling both Off/Retail & On-Premise/HORECA channels would be preferred.

  3. Strong soft skills, including leadership, communication, strategic thinking, data analytics, problem resolution, conflict management, and stakeholder management.

We Believe in Equal Opportunities

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.
We welcome applications from all members of society irrespective of age, gender identity, disability, sexual orientation, race, religion, or belief. All recruitment and hiring decisions are based on an applicant's skills and experience.  We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, and to perform crucial job functions. Please contact us if you require assistance.

In 2023, Beam Suntory earned a top score in Human Rights Campaign Foundation’s 2023-2024 Corporate Equality Index and was a recipient of the Equality 100 Award: Leader in LGBTQ+ Workplace Inclusion.