Marketing Manager Whisky and other categories

Date: Sep 6, 2023

Location: Mexico City (MX01), MEX, MX

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.



Marketing Manager Whisky and other categories  


The following position is open in Distrito FederalMexico.


What makes this a great opportunity?

  • The spirits industry is an exciting, dynamic, and fast-paced business. BSI is a top player in the spirits business and focused on driving both category and brand growth
  • Opportunity for you to work on exciting, growing, and iconic brands – to assist in setting and implementing brand strategy in conjunction with cross-functional (Innovation, Commercial Marketing, Finance, Consumer Insights, Global Marketing Teams, etc.), and to partner with sales / commercial teams to ensure execution of strategies and tactics
  • Provides experience in assisting the management of product portfolios to maximize value creation
  • Chance to deal with integrated agency teams to create brand communication and media plans and to assist in managing brand marketing budgets.


Role Responsibilities

  • To develop brand plans that allow sustainable and fast growth by growing brand depletions as well as brand equity
  • To develop brand tool kit aligned with global guidelines
  • To support commercial teams with proper brand activations adequate for the different channels
  • To create premium brand experience in every contact point with consumers
  • To provide on premise activation plans for the On Premise team to execute
  • To ensure brand core values are adequately communicated in the market
  • Make sure all the strategic thinking and plans are aligned with market reality by visiting at least once a month the most important on and off premise accounts
  • Make use of analytics and latest market trends to react appropriately to new opportunities
  • Permanently liaise with Global Marketing teams to ensure aligned communication with brand global and regional brand strategy including innovation
  • Nielsen & Iscam monthly analysis; Volume, Value, Distribution & Pricing.


Qualifications & Experience

  • Education- MBA, Bachelor’s in Administration (Marketing)
  • Certifications/Licensure- Click or tap here to enter text.
  • Years of experience- 3-5 years of consumer marketing experience
  • Level of experience- Managerial
  • Industry experience- Preferred
  • Collaboration with Regional or Global Teams
  • P&L and financial acumen
  • High level of English
  • Travel %- 30%



At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.