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eCommerce Search Coordinator

Date: Jun 4, 2021

Location: Madrid, MD, ES

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

 

 

eCommerce Search Coordinator  

 

The following position is open in MadridSpain.


 

What makes this a great opportunity?

Beam Suntory just entered an amazing race, sailing bravely through the exciting waves of the digital ocean. In typical Beam Suntory fashion, we just "go for it", Yatte Minahare! We're entrepreneurial, agile, dynamic and friendly, and love having fun on and off the job! We've just sailed through the start line of the eCommerce race. The journey is long, but strategic turns and cruise tactics need to be defined and refined continuously, make this a fantastic "learn, apply and deliver" opportunity for any ambitious self-starter. 

 

Role Responsibilities

Your responsibilities include:                                                                                                  

• Lead the expansion of Search services in the region to new markets, customers and tactics. Own the Executional Excellence agenda, partnering with key stakeholders (Global Digital Marketing, IT teams, eData, 3P and Markets) to build, execute and share the eCommerce Traffic Strategy.
• Lead strategic planning across all paid performance campaigns on an ongoing basis and provide direction on budget allocations for Beam Suntory’s brands’ presence
• Continuously liaise with local teams to maintain an up-to-date understanding of their branding/ commercial needs and adapting our approach to paid performance advertising management for them accordingly. Act as a consultant as well as a challenger on PPC plans and investment levels.
• Plan and execute paid performance advertising across the portfolio, pushing the company’s digital agenda forward, leading more shoppers to our eCommerce product pages.
• Deep-dive into various sources of analytics to understand why certain campaign and targeting tactics perform better than the rest and providing actionable insights for local teams backed by data.
• Stay on top of industry changes to ensure our brands are always ahead of the curve on paid performance advertising management
• Act as a subject matter expert and participate in training the rest of the organization develop their knowledge of the digital landscape.

 

Qualifications & Experience

Minimum Qualifications:
• 4+ years experience on paid performance advertising on multiple channel tools and platforms (Google Search, AMS, Paid Social and Programmatic Advertising).  Any previous role in managing digital advertising across multiple markets will give you an edge.
• Advanced experience with Excel, and Business Intelligence tools. Deep understanding of the intricacies in transmitting plans in presentation format (powerpoint) and any KPI enabled format (excel-based tracker).                       • Experience using third-party tools for paid search market and competitive analysis (SimilarWeb, SemRush, aHrefs).                                                                                

• Experience on tracking tag implementation using tools like Google Tag Manager, know how to configurate trigger events for e-commerce websites
• This role is project management and process oriented, requiring a solid knowledge of Excel, Asan/Visio/Jira, and/or other planning, analytical, and Business Intelligence tools. 
• Ability to operate simultaneously and effectively in both tactical and strategic modes                                                                                                                                            

• Highly polished communication skills (speaking, writing, presenting), negotiating and influencing                                                                                                                                      

• Strong interpersonal skills to build effective and collaborative work relationships                                                                                                                                              

• Ability to work in as part of an entrepreneurial team and handle multiple tasks in a high-energy, fast-paced environment.                                                                                  

• A team leader, comfortable with owning and driving projects, and rolling up sleeves to get things done 
• Professional proficiency in English (required)                                                                                     
                                                                                                                                                   

Preferred Qualifications:
• Experience working in a start-up or early stage environment where you had to define best practice for your function would be desirable                                                                

• People management experience        

 

Education:

• Bachelor’s degree in Computer Science, Engeneering, Advertising, Marketing or related field. We privilege Smart/Curious/Versatile characters.                     

  

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.