Sales Representative Premium

Date: 20 Nov 2023

Location: Madrid, MD, ES

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

What makes this a great opportunity?

Business Development of a customer park within a given geographical area the Sales Representative is the figure responsible for ensuring the development of our business and brands in the POS for local leader and mainstream customers and also meeting profitability objectives.

Role Responsibilities

  • Attend to the Clients in route through face-to-face visits to the POS, on a monthly basis (local leader) or every 6 weeks (mainstream).
  • Guarantee the achievement of assigned objectives of volume and profitability and brand building through hospitality agreements, always meeting criteria established in the type of customers.
  • Promote the necessary brands according to the company's strategy, as well as the product range and referencing in general, taking into account the mandatory, recommended and optional assortment of each customer.
  • Weight of the preparation of these agreements: review of information from 2 previous years, profitability, achievements in activations, actions carried out in the past.
  • Monthly follow-up of the agreement with order taking (focus on low-turnover products), monitoring of activations and visibility, compensation for the agreement.
  • Identification and assessment of POS to be activated with the supervisor.
  • Activation of POS with supervisor support
  • Match the level of investment to the client's value/potential.
  • Introduction of the Priority and Recommended Portfolio
  • Maintaining Visibility Actions


  • Valuable University degree in business/strategy/management
  • Valuable product knowledge
  • Experience in FMCG companies, hospitality industry preferred.
  • Product Knowledge.
  • Linkage and knowledge of the premium hospitality sector (Michelin Stars, The World´s Fifty Bars; Top Clubs)
  • Proven experience
  • Mixology and product cocktails

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.