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Manager - Digital Marketing & Social

Date: Feb 21, 2021

Location: Madrid, MD, ES

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.



Manager - Digital Marketing & Social  



What makes this a great opportunity?


The International Marketing team is standing up a Digital Marketing group to help establish and manage optimized brand digital ecosystems across each of our markets in the International region.  This team will play a pivotal role in connecting the strategies and assets of BSI’s global Brand Houses with the needs and opportunities of the markets and channels – and in particular, working closely with our new eCommerce channel team to support expansion of BSI’s eBusiness.  The team will also be counted on to extend global Digital Marketing best practices to the region and to key markets to support critical digital strategies and ensure excellence in execution.  


Beyond its focus on Digital Marketing, this team will also extend its expertise more broadly over time to include consumer/trade touchpoint strategy.  The team will establish, align, and deploy best practice frameworks and guidance around touchpoint prioritization, while also supporting markets’ media agency relationships and media strategy development to best deliver against brand/market strategies.


The Digital Marketing & Social Manager role, in particular, will provide important support as the new team establishes the necessary resources and processes for an optimized Digital Marketing capability in the region.  More specifically, this position will play an active role in the execution and measurement of Digital and Social programs in conjunction with local marketing teams, ensuring optimal delivery.  He/she will facilitate global and priority-market digital asset distribution to non-resourced markets in the region.  And where needed, the role will lead/support the development of local market digital assets and adaptations.


A specific focus of this role will be to lead best practice and execution support for non-resourced local markets around Social Marketing, Digital Influence, website localization and traffic-optimization, Search, and local CRM initiatives.


Role Responsibilities


•    Partner with local markets on prioritization of focus/spend by media touchpoint, by taking into account local spirit advertising requirements, media/touchpoint best practices and ecosystem framework
•    Provide local consultation on Search optimization, CRM-driving initiatives, website localization and traffic-optimization as needed for local markets, and in accordance with Global best practice
•    Provide Social/Influencer strategy development, engagement expertise and guidance as needed for non-resourced local markets
•    Identify and transfer best practices across the region in accordance with Global best practice
•    Support Regional Advocacy, On and Off-Trade teams with creation of digital asset toolkit needs
•    Collaborate with 3rd party digital agencies and local teams to develop content/assets as needed for non-resourced markets 
•    Oversee and manage the coordination and adaptation of global assets/content for use in non-resourced International markets, ensuring compliance/alignment with Brand House standards
•    Drive regional adaptation and programming including redemption, rewards, incentives of Global CRM programs
•    Use systems of analytics and insights to determine effectiveness of Media and Campaigns
•    Work with local teams to ensure Media and digital assets meet or exceed goals







Qualifications & Experience


•    Great depth of knowledge/familiarity with and passion for the Digital platform and Social landscape
•    Outstanding project management and organizational skills, to apply across multiple markets and brands
•    Broad knowledge of digital marketing (SEM, Paid Social, Mobile, Display), offline marketing (TV & OOH) and CRM (email, push notification, web push and customer segmentation).Organizational / critical thinking skills  to recommend and manage through new Digital/Media processes, in response to needs/opportunities of the business
•    Proficient in use of social tools (brandwatch, hootsuite) to measure KPIs and ensure continuous reporting on progress and optimization of regional key initiatives
•    Experience in the area of production and e-Content management
•    Ability to flex in response to evolving business priorities and operate under pressure in a fast-paced business environment
•    Self-starter, flexible, comfortable working in unstructured environment, and able to manage multiple priorities effortlessly. 
•    Proactive way of working and ability to work remotely and independently from stakeholders and colleagues in a matrix organization.
•    Agency/outside partner collaboration
•    Strong attention to detail and willingness to see through execution specifics to ensure excellence
•    Passionate and determined, committed to delivering projects on-time and above expectations.
•    Excellent interpersonal skills, with ability to communicate effectively in a multicultural, cross functional organization. 
•    Command of verbal and written English


•    Internal:  Global Digital Marketing colleagues, International Brand House / Digital teams, local Marketing teams in Intl markets, EMEA eMU, Off-Trade/On-Trade/Advocacy region teams
•    External:  Digital Agencies, Digital Data/Tech 3rd Party Vendors


•    5+ years in AlcBev/FMCG Marketing or Food/Drink Digital roles
•    Experience developing Brand Digital and Social Strategies
•    Expertise in Digital plan best practices – Search, Social, Website, Content / Asset optimization
•    Experience working within cross-functional team initiatives
•    Familiarity with Digital/Social execution evaluation, measurement, and continual improvement practices


At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.