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Digital Analyst eCommerce

Date: May 25, 2023

Location: Madrid, MD, ES

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.



Digital Analyst eCommerce  


The following position is open in MadridSpain.


What makes this a great opportunity?

Beam Suntory recently entered an amazing race, sailing bravely through the exciting waves of the digital ocean. In typical Beam Suntory fashion, we just "go for it", Yatte Minahare! We're entrepreneurial, agile, dynamic and friendly, and love having fun on and off the job! The role is a fantastic opportunity to have a tangible impact, building the digital analytics capability within the regional eCommerce and Direct-to-Consumer (D2C) business unit (eMU). As well as gain experience in the exciting spirits industry and fast-paced Digital Commerce channel. All in all, a fantastic "learn, apply and deliver" opportunity for any ambitious self-starter.


Role Responsibilities

  • Develop the digital analytics capability within the eCommerce and D2C business unit (eMU), to support the delivery of 2023 targets and enable Beam Suntory’s growth ambition
  • Work closely with the D2C team to build full-funnel analytics capabilities. Set the benchmark for 360 digital analyses on marketing activations (owned, earned and paid channels), and identify new opportunities for growth through CLV and CAC optimization
  • Collaborate with core eMU functions, and Local Marketing, Media and Commercial teams to enable and optimize our funnels, programs, marketing channels, and campaigns through marketing analytics-informed insights
  • Be the ambassador of Growth Marketing within the organization, driving internal education, establishing the mindset (data and experimentation), and embedding the corresponding frameworks (process and funnel wise)
  • Lead Success & Knowledge sharing (learning platform), standardizing frameworks for measurement, best practices and how-to-guides across eSearch, eContent and eShopper, ensuring learnings are translated into relevant business recommendations
  • Support Annual Planning (1y) and Growth Planning (3y) process, regarding marketing spend and contribution based on analytics of prior performance
  • Own roadmap of pilots and new tools to test (learning platform) across the eMU marketing team
  • Collaborate and feedback eData and Global reports to help improve performance measurement and preserve data quality. Proactively input processes that can be improved with better analytics using existing data 
  • Champion performance enhancement projects, such as brand investment (BI) effectiveness and attribution modelling
  • Guide IT team on systems/tools/martech needed to optimize marketing performance, track customer behavior, or enhance customer experience
  • Liaise with Global IT, Global Insights, Global Digital Commerce, Global Brand House Digital teams, and Local Markets to ensure the successful development and integration of the digital analytics capability in the organization


Qualifications & Experience

Qualifications and experience:

  • 5+ years proven experience in similar role (digital analytics or growth marketing work)
  • Knowledge of digital marketing (and its metrics) across website and owned media as well as search (organic and paid), social, display, and programmatic platforms
  • Knowledge of web analytics (social and search, paid and organic), CRO, experiment design and full funnel marketing
  • Superior Analytical skills, data-driven mindset, and process oriented
  • Ability to structure business problems into data analytics plans, and analytics output into actionable insight and business strategies
  • Test & learn experience, piloting projects and sharing best practices
  • Think big and have a growth mindset and love to turn data into insight
  • Learning agility, curiosity and always up to date (trends, tools, techniques, etc)
  • Ability to operate simultaneously and effectively in both tactical and strategic modes
  • Professional proficiency in English
  • Capable of building effective and collaborative work relationships
  • Excellent communicator, can explain complex problems simply
  • Able to manage multiple projects, highly organized and detail-oriented
  • Willingness to lead, own and roll up sleeves to get things done
  • Self-starter with an ability to deal with ambiguity in a new role
  • Software requirements:
    • Google Analytics certification (GA4 preferred)
    • Knowledge Semrush, Similar Web, and Supermetrics
    • Data visualization/reporting tools such as PowerBi, Google Data Studio
    • Experience working with a CDP and email marketing tool (SFMC)


Preferred Qualifications:


  • (Traditional) Marketing background would be an asset
  • P&L understanding and (traditional) business KPIs (market share)
  • Experience working in a start-up where you had to define best practices
  • Experience in marketing research and statistical analysis
  • Experience in the alcoholic beverages industry a plus
  • Software engineering, automation, machine learning knowledge valuable






At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.