Category & Insights Analyst

Date: Apr 16, 2024

Location: Madrid, MD, ES

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.



Category & Insights Analyst  


The following position is open in MadridSpain.

What makes this a great opportunity?


The Category Development and Insights Analyst will support in identifying long-term Category growth strategies across all key global geographies by understanding the consumer/shopper and political/economic factors influencing global travel retail.


This role will work closely with commercial and marketing teams, providing the necessary data and analysis to identifying opportunities that satisfy both the needs of the business and the customer.


They will be a true team player and demonstrate a deep understanding of the different drinking behaviors in key markets: which are the key categories and price segments to win in. They will also pride themselves on building best in class relationships with key internal departments including marketing, insights, and commercial teams.


They will establish themselves as a key component within the team, adding value every day.        

A curious mindset to understand global and macro trends and category shifts to help identify key growth opportunities. 

Role Responsibilities

  1. Data Analysis & Insight Reporting
    • Lead for category and data analysis to generate insights and identify new category growth opportunities.
    • Be the GTR data expert for the channel by being proficient using data sources like IWSR category data, Mindset (shopper behaviors) etc.  Be able to bring together multiple sources of information to identify opportunities and insights and present to key stakeholders.
    • Proficient in collating large amounts of data (Excel, power BI, Business forums, etc) and presenting key insights
    • Partnering with insights to generate category and shopper insights that uncover growth opportunities.


  1. Implementation and execution of the Category Framework for the GTR channel
    • Creation of tools, assets, and templates in Excel /PowerBI /PowerPoint in line with the GTR and BSI Category Framework that can be executed with customers globally
    • Significant contributor to the Annual Brand and Customer Planning process to ensure GTR Teams are supported to highlight their category performance and opportunities


  1. Effective Partnering to create a high performing Category led GTR team
    • Effective stakeholder partnering with both Brand Marketing and Commercial teams to ensure one joined up category strategy.
    • Best in Class collaboration with International Category and Insights team
    • Support in regular Category framework updates and roll out across total channel through engaging and compelling presentation.


  1. Creating an insight led, category growth mindset across the channel  
    • True understanding of shopper behavior and category performance to create an insight led culture
    • Always looking for other sources of information (category data, global economic, political, etc) to help support total channel.


  • University degree- BS/BA or equivalent
  • English proficiency- Advanced
  • Prior experience in Category Development / Insight /Data analysis roles – 1-2 years
  • Advance Excel, PowerPoint, and Power BI skills
  • Superior Analytical skills and passion for data/numbers
  • Team player who thrives in a high-performing, diverse and inclusive team and works with pace and focus
  • Be able to turn insight into action and present to wider stakeholder group

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.