Brand Ambassador Scotch Whisky

Date: Dec 2, 2023

Location: Madrid, MD, ES

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.



Brand Ambassador Scotch Whisky  

The following position is open in MadridSpain.



What makes this a great opportunity:

MISSION --> Increase the awareness of part of prestige portfolio in the key cities. The Brand Ambassador role is the personification of the brand on the market and facing the consumer, and so they must bring to life the brand’s values, attitude, appearance and personality.

• To activate communications and education tools aimed at the consumer All of this will take place via a luxury experience at the point of sales that will convey the brand’s values

• To devise, pursue and implement actions that will generate brand awareness and that are related to its positioning

• To identify potential partners that will fit with the brand and to develop consumer catalysts with them

• To define and implement the brand, education and training activation plan with the team aimed at our premium clients/key image


Role responsibilities:

Implement catalysts and tasters for the brand aimed at the end consumer which will help to increase awareness and trial the brand, as well as improving its positioning for current clients

- Communication and Public Relations: He/She will have to be the point of reference in the spirits media industry and Key Opinion Leaders, taking part in all the events held by the brand

- Mixologist. Developing Master Classes in exclusive locations with an emphasis on stakeholders: consumers, bartenders, the media

- Design and implementation of the brand and product training

- To ensure compliance with the activation plan and the brand’s defined KPIs.

- To be the “guardian” of excellence at the point of sales

- The search, detection and implementation of new brand opportunities. He/She will have to explore and understand the potential of the premium hospitality sector where the brand must always be developed with support and guidance under the brand’s demand space

- Classification, allocation and targeting of activities by client segmentation, to be developed by trade marketing.

- Working closely with colleagues from Marketing, Sales, Commercial marketing and Global teams


Qualification and experience:


  • Manage, assess and handle brand and activation ideas
  • Understand the importance of the development and coordination of strategies and coordinated brand actions
  • Understand and identify the brand’s objectives and times of the year and touchpoints with key consumers
  • Lead and manage a brand’s budget properly
  • Diagnostic and review: understand and know how to handle the brand’s main metrics


  • Training skills: a trainer of trainers. 
  • Planning and organisation
  • Collaborative and Interpersonal relationships (both internal and external).
  • Inspirational and excellent communicator: Engagement with the consumer and the salesperson
  • Adaptability, proactivity and resilience


  • Knowledge of the spirits sector: its trends, the competition and premium consumers/clients.
  • Experience as a Brand Ambassador/PR or worked with other brands in some capacity, preferably at premium/luxury market
  • Experience with the media, journalists, influecners is desirable
  • Fluent in English is a Must

OTHERS: • Location: Madrid • Driving licence is a must

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.