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Associate Manager, Global eContent

Date: May 28, 2023

Location: Madrid, MD, ES

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.



Associate Manager, Global eContent  


The following position is open in MadridSpain.


What makes this a great opportunity?

Beam Suntory is seeking Associate Manager, Global eContent to join our dynamic, progressive team of Digital Marketing professionals. The perfect candidate is a brand builder, digital champion, and has strong organizational and interpersonal skills.


Beam Suntory is the third largest Premium Spirits company in the world. We are an organization that creates brands that are a part of celebrations and our culture reflects this. By joining the team, you will be an integral part in building our brands interaction with consumers at every touchpoint. Constantly evolving and always something new to learn, this new role offers the opportunity to shape how we bring our brands to life in the minds and hearts of our consumers.


As part of the team you will be an integral part in transforming Beam Suntory by building the capabilities and connections necessary to enhance our traditional marketing model into one of building brands in a digitally-enabled, data-driven wor


Role Responsibilities

In your role as Associate Manager, Global eContent you will be part of our success by:

  • Managing the development and deployment of eContent for 2+ Global Brand Houses (GBH)
    • Where eContent is defined as the brand content to be deployed on eCommerce sites globally to bring the brands to life on those platforms and convert consumers from interest to purchase
  • Work with GBH, regional marketing, and regional eCommerce management units (eMUs) to diagnose current eContent gaps and prioritize eContent needs
  • Create annual eContent plans for each GBH relfectiong the gaps and eContent priorities, including budget, resourcing and timing
    • Turning Global brand programs into a set of core eContent assets
    • Keep continuous contact with key stakeholders to monitor plan and adjust as required throughout the year
  • Manage agencies and/or contractors to produce eContent and gain approval of GBH on final eContent
  • Ensure eContent is uploaded to the rights systems (e.g. DAL, PIM) in the correct file formats, with the right metadata and usage rights
  • Act as a central point of contact for the eMUs looking to access global brand eContent
  • Act as a subject matter expert and participate in educating the rest of the organization to develop their knowledge of the eContent landscape and process
  • Establish GBH eContent KPIs and benchmarks and utilize key tools (e.g. digital shelf tool) to periodically report performance, and identify issues and opportunities
    • Track eContent effectivness and sales impact


Qualifications & Experience


  • 5+ years of experience in digital marketing and or eCommerce with a consumer products company, marketing agency, publisher or technology firm
  • Prior experience in managing the development and deployment of eContent
  • Demonstrate understanding of the role eContent plays in building brand equity and converting sales
  • Good knowledge of eContent storage and distribution technologies including DAM and PIM
  • Experience working with or for marketing agencies and freelancers to develop and produce eContent with a strong understanding of required resources and costs to execute initiatives
  • Demonstrated ability to manage internal or external clients and provide exceptional customer service and results
  • Demonstrated bias for action, with a “hands-on” approach and willingness to take ownership


  • Experience in the alcoholic beverages industry, and/or
  • Experience with premium and luxury goods


  • Bachelor’s degree in Economics, Computer Science, Engineering, Advertising, Marketing or related field




At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.