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Multicultural Field Marketing Specialist - Los Angeles

Date: Nov 24, 2022

Location: Los Angeles, CA, US

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

 

 

Multicultural Field Marketing Specialist - Los Angeles  

 

The following position is open in CaliforniaUnited States.


 

What makes this a great opportunity?

The Multicultural Field Marketing Specialist - Spirits’ focus is to help lead local activation/execution of national experiential programs and local sampling & events -- as well as track and report across all program elements. In this role, you apply your knowledge of and passion for on- and off premise programs to deliver outstanding results that exceed expectations. You have knowledge of the spirits category in your market and use this experience to grow relationships, build the brand, manage special events and support other marketing activities. You have outstanding organizational skills and have the ability to manage multiple programs and track progress throughout.

 

Role Responsibilities

  • Lead the local implementation of national experiential platforms and local events/sampling
  • Help implement and activate multicultural brand building programs (on/off premise and events)
  • Track and manage budgets and programming spends specific to experiential and local activation
  • Provide lead administrative support for creating and managing program recaps, timelines, general market overview reports, PPT deck creation and budget/project tracking
  • Develop and facilitate product training initiatives on core brands to customers, consumers and trade
  • Manage on-site vendors including catering, mixologists and other contractors
  • Build and leverage positive relationships with distributors, trade, influencers and accounts to build brands among target audiences, achieve growth and perform against KPIs
  • Actively seek out and recommend new potential opportunities for the brand(s) and identify target accounts
  • Manage, coach and develop agency and trade staff, providing clear expectations and goals related to activations and brand standards
  • Implement and analyze reporting, program metrics and KPIs that measure adoption and effectiveness
  • Support the successful execution of local marketing and sales initiatives
  • Partner and support the field marketing teams in continuing to develop current relationships in the marketplace
  • Manage utilization and storage of assets
  • Perform administrative tasks including, but not limited to, event recaps, status updates and ongoing reporting

 

Qualifications & Experience

  • Must be of legal drinking age in markets serving
  • Minimum 2 years proven experience in multicultural spirits industry, on premise preferred
  • Previous experience in event and onsite activation required
  • Exceptional project management and organizational skills
  • Strong skillset with Microsoft Office, with emphasis on PPT and Excel
  • Bachelor’s degree, preferred in advertising, marketing, communications or related field
  • Extensive knowledge of local spirits market including local and state laws preferred
  • In-depth understanding of the three-tier system preferred
  • Ability to manage multiple priorities within assigned timelines and deadlines
  • Proficient in Microsoft Excel, Word, PowerPoint, Outlook and web-based reporting tools
  • Own transportation, clean driving record and proof of auto insurance
  • Outgoing self-starter with excellent problem-solving abilities
  • Previous experience in Multicultural as a Brand Ambassador, Portfolio Manager or Field Activation Specialist role
  • Exceptional written, verbal and presentation skills
  • Strong budget management skills

 

In an effort to ensure the health and safety of our workforce while doing our part to protect those around us, Beam Suntory is requiring proof of full COVID vaccination for US salaried employees in our offices and commercial field roles as a condition of employment, subject to medical/religious exemptions.
 

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.

 

 

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.


Nearest Major Market: Los Angeles