PR Manager

What makes this a great opportunity?

As Suntory Global Spirits accelerates its global footprint, we are establishing our own commercial business in the UK. As one of the largest, most sophisticated spirits markets in the world, the UK offers significant potential for our portfolio of premium brands. We’re building a world-class team to create a new and exciting business that is rooted in strong foundations, led by our values and long-term commercial ambition. 

• Be part of the establishment and set-up of direct route-to-market project to elevate UK market to the next level. 

• Exposure to a wide range of stakeholders, including senior leaders in the U.K, and Global in New York. 

• Opportunity to contribute to driving commercial results and process improvement within a newly set up company. 

The Brand PR Manager will collaborate with customer marketing, brand marketing, sales as well as external PR agencies to ensure strategic plans are aligned to build brands in line with our business and brand objectives.  

Role Responsibilities

• Ownership of senior external relationships such as trade and consumer press, cultural partners and influencers, senior management at key customers and agency leadership. 
• Execute the PR strategy and amplification of global Suntory events that will take place in the UK, in particular London, that will have an international reach and audience 
• Lead the brand PR strategy in line with business objectives to develop brand awareness and engagement 
• Partner with marketing team on key brand innovations and consumer activations in the UK 
• Partner with brand teams to develop consumer and trade PR plans that drive brand growth and make our portfolio of brands the first to mind for consumers  
• Develop and maintain the annual PR activation and cultural calendar for the portfolio  
• Manage the relationship with PR agency partners, including driving the direction, scope development and ongoing performance evaluation. 
• Day to day management of press office including coverage monitoring and reporting, managing press enquiries, coordinating all press releases. 
• Drive the measurement and evaluation of all PR campaigns, integrating with the wider campaign and brand objectives and taking accountability for full analysis and learning agenda. 
• Manage and control annual PR budget and brand investments in line with UK Marketing strategy. 
• Work with the Global Brand Public Relations team in New York to execute strategies for the U.K. market, 
• Develop news-worthy pitches, content and media angles that generate coverage in traditional, digital and social media platforms. To include work with influencers and celebrity talent, as may be appropriate for a brand or campaign. 
• Maintain strong, positive consumer and trade media relations on behalf of the brands and company, cultivating relationships with key journalists and influencers. 
• Collaborate with digital and social media teams to ensure an integrated approach in driving brand visibility. 
• Effectively manage public relations agencies on assigned brands throughout all phases, from creative development through program execution and evaluation.  
• Write media releases, correspondence, speeches, and presentations on assigned brands and Company issues. Contribute to Company intranet, extranet and social channels with content in collaboration with Corporate Communications team. 

Qualifications

• 5+ years experience in PR either in house or agency 
• Knowledge of the industry and previous experience in the industry would be desirable 
• Strong background of communications management in particular PR and influencer 
• Strong stakeholder management skills 
• Excellent presentation and communication skills 
• Strong experience with consumer-insight led planning and activation 
• Proven ability to clearly define objectives and evaluate and monitor PR Campaigns 
• Self-reliance and interpersonal skills to interact at all levels of the business