Brand Experience Marketing Executive, Sipsmith Distillery

What makes this a great opportunity?

An exciting opportunity to shape the future of Sipsmith’s distillery experience and future gin-novation on Sipsmith globally. A role which bridges production, enticing innovation and memorable experiences, bringing to life our gin making through exciting events at our Visitor Centre as well as having a hand in determining the future innovation on the brand.

A pivotal time to impact the future of the Sipsmith Distillery, working in partnership with the Global Brand Team and directly with the founders of Sipsmith. This role will be adaptable and provide variety supporting with the execution of our external events including management of our official Wimbledon partnership activation; all supported by the Global Brand Marketing team. This role is responsible for delivering a world class premium brand experience that will enhance brand image and deliver value to the business, leaving guests with a deep emotional connection to the Sipsmith brand.

Role Responsibilities

Advocacy, Events & Experiences

• Coordinate all external live events including Wimbledon and festivals programme
• Own and manage the Sipsmith Student Brand Ambassador (SBA) programme annually, ensuring each intake is recruited and onboarded effectively
• Ensure SBA’s have a rewarding experience working on the brand and that the programme supports the achievement of wider Brand Experience goals
• Manage Sipsmith’s Brand Experience & Event assets, working collaboratively to utilise these both on-site at the Distillery, but also to support other UK advocacy events and activations
• Support the delivery and execution of Sipsmith events off-site in the UK in partnership with the Sipsmith Senior Brand Manager and the Vistor Centre Executive

Other

• Support the wider Visitor Centre team in the effective running of experiences, tours and events at the Distillery when needed
• Act as back-up key-holder (to the Brand Experience Customer Service & Receptionist) and ensure safe closure of the site when required (will require a late finish; 9pm; when required)
• Identify new revenue opportunities that are in line with Sipsmith brand objectives and that support the wider Suntory Global Spirits business
• Act as an advocate for the Sipsmith Brand and the Distillery as an asset with internal and external stakeholders

Qualifications

Qualifications and experience

• Experience of delivering premium off-site brand experiences
• Understanding of the role brand experience plays in building brand equity
• Experience in utilising POS and brand assets, with an understanding of how to measure the success of their deployment
• Business acumen including partnership and stakeholder management.
• Brand and marketing astute, with an understanding of the gin category is advantageous.
• Excellent communication and interpersonal skills, with a “can do” attitude.
• Proficiency in Microsoft Word, Excel, PowerPoint, Publisher, Adobe Creative Suite, CMS, and preferably have worked with SAP.
• Excellent oral and written skills with the ability to deliver presentations to a wide and varied audience.
• Strong drive and desire to succeed, with high levels of energy, focus and ambition.
• Self-starter, flexible comfortable working in unstructured environment, and able to manage multiple priorities effortlessly
• Team player with collaborative style and good listening skills. Culturally sensitive and proven ability to build credibility and excel in an international environment