Portfolio Advocate

Date: Sep 13, 2023

Location: Kolkata, WB, IN

Company: Beam Suntory


With two centuries of family heritage, Beam Suntory is a world leader in premium spirits. As a truly global business, we bring together the best of our culturally diverse heritage. We value both agility and long-term thinking, we share a collective commitment to excellence and a dedication to craftsmanship. Across borders and roles, we collaborate to delight our consumers responsibly whilst contributing to a more sustainable society for all our stakeholders.

Our Vision is Growing for Good and our mission is to be the world’s most admired, fastest-growing premium spirits company. We’re a business that runs on responsibility, integrity, ambition and drive, and we celebrate exceptional performance. We welcome our people to dream big and tenaciously pursue ambitious goals – we call it our Yatte Minahare Spirit.

We are looking for people who bring something unique to Beam Suntory – themselves. We value differences, and we appreciate what each of us can contribute. We inspire each other, and challenge ourselves to innovate, improve, advance new ideas and try new things. We create endless opportunities to Unleash Your Spirit every day in a culture that is charged, creative, challenging and fun.


Beam Suntory is a world class employer that develops talented, high-performing team members in a fast-paced, inclusive environment. Beam Suntory and its parent company, Suntory Holdings in Tokyo, Japan, have won numerous awards, including being named on Forbes’ list of “Best Midsize Employers” and on Fortune magazine’s list of the “World’s Most Admired Companies.” Most recently our Chicago Headquarters was named one of the “Coolest Offices in Chicago” by Crain’s Chicago Business, and a Top Workplace by the Chicago Tribune.


Mission of Role

Our aim is for Beam Suntory India portfolio to look to the future of the category and to drive reappraisal. And to create a cult following among whisky enthusiasts ahead of its scale from the get-go; winning word-of-mouth ahead of competitive set. The role of Brand Advocate is critical to deliver this ambition.

The Portfolio Advocate is the face of the brand for Key Opinion Leaders & Halo Accounts in the Key Cities; responsible for creating experiences which enable consumers, influencer groups, media and internal/external stakeholders to discover and have conversations about the products. This will be done via a focus on influencing the influencers, education, and engagement, including digital. They will create social experiences that connect people and raise awareness of this new brand, inspiring people to try and then share their experiences with others.

Role Responsibility


This role is a quest to create Blended Whiskies that stand proudly amongst the most revered of Scotch whiskies, advancing the tradition of blending within the greater arc of Scotch whisky history, and contributing to the ongoing legacy of Scotch.



· Build the local KOL engagement plan across all influencer networks, including whisky communities, key media, influential bartenders & internal stakeholders, including a plan for always-on digital engagement (along with the PR agency & local brand team)

· Drive awareness and education of Beam Suntory India portfolio with internal sales and external trade partners in respective region, ensuring front of mind presence and selling confidence with key customers

· Drive awareness and education of Beam Suntory India portfolio with digital influencers in respective region, ensuring front of mind presence and discussion of the brand and blended Scotch

· Introduce Beam Suntory India portfolio in a way that sparks a fresh perspective - Avoiding a cold pitch, immersing into whisky communities & leveraging cultural connections

· Be the local face and leading voice of Beam Suntory India portfolio for any media queries & building distributor & internal team engagement


· Create & develop social media content leveraging the wider social media plan and agency support, including creation of virtual brand experiences

· Build & infiltrate social whisky communities leveraging hooks from agencies and existing connections

· Actively develop their own content to spark conversation & reappraisal

· D2C content creating locally relevant content for use on D2C that aids purchase conversion

· Enable 1st party data capture in all activations building digital conversations


• Establish strong relationships with Halo On trade & Specialist Off trade customers to champion the products partnering closely with local key account teams
• Act as an authority on the Beam Suntory India portfolio and the respective categories; planning and executing tastings, education, and unique brand experiences
• Represent Beam Suntory India portfolio at relevant media, consumer, and trade events
• Amplify halo on trade activations & venue testimonials on social media communicating with global brand manager agencies for amplification
• Identify arts collaboration opportunities aligned to the brand purpose and experience strategy alongside local marketing team & agencies, including amplification on social media, D2C etc


• Create and lead a “feedback loop” regarding emerging trends, whisky community conversation, lifestyle drivers, etc with key internal stakeholders
• Work with global brand house to develop and implement a range of brand marketing activations and communications that are in line with brand messages and objectives
• Collaborate with global & local brand teams, contributing as part of the global network of Brand Advocates and Marketers
• Identify the products brand building initiatives in conjunction with Brand, Customer Marketing & Sales teams
• Develop a strong working relationship with distillery stakeholders
• Develop a strong collaboration culture with other Beam Suntory India Portfolio Diplomats and wider Beam Suntory ‘Brand Ambassador’ network
• The management and best use of their annual T&E and activation budget


Qualification & Experience

• Educated to degree level or equivalent, gained via work experience within a premium/luxury environment
• Experience working with luxury brand(s) and their clientele – whisky communities: individual interaction and influencing methods
• Experience working in hospitality and strong existing trade influencer network
• Culturally knowledgeable and in-tune with trends both globally and locally
• Socially connected with Influencer communities in key markets
• Strong appreciation and has experience in social media skills (Facebook, Twitter, Instagram)
• Ability to use technology in presentations
• Leadership and mentoring/training skills
• A strong sense of ownership and pride, with the ability to work independently
• Fluency in English

Interpersonal skills required:

• Confident individual who portrays a positive & inclusive energy
• Warm and welcoming style
• A natural networker & relationship builder
• Inspiring public speaking and presentation skills
• Strong influencing and negotiating skills
• Exceptional organizational/prioritization skills
• Quality driven with high standards of customer service and attention to detail

It would be advantageous if candidates have:

• Previous experience as a Brand Ambassador
• Exposure in the world’s most influential bars hotels and whisky speciality stores
• Alcohol industry or advanced bartending/service qualifications
• Brand messaging and positioning knowledge
• Formal Media training


What will set the successful candidate apart from others? They are/have--

• A Whisky & Spirits nerd – experts of brands, liquids, history & trends
• A Founder’s mindset – curious about innovation and passionate about advancing the norms
• An Authentic Storytellers – able to weave a unique & warm perspective, not just facts
• An entrepreneur – experienced in creating opportunities
• A stage presence – capturing the attention of the audience
• Immersed in the artistry of whisky & beyond whisky eg active interest in the Creative Arts


We believe in equal opportunities

We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion, or belief. We are committed to making decisions based on your experience, skills, personality and potential. All recruitment and hiring decisions are based on an applicant's skills and experience. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact us if you require assistance.

We offer a competitive salary, bonus package and benefits incl. an attractive parental leave and flexibility policy. In 2021, we have been recognized by the Human Rights Campaign Foundation as a Best Place to Work for LGBTQ Equality . Beam Suntory India has been certified as a Great Place to Work and has also received the DivHERsity Award. in 2021.

Quote : Victoria Russell, Chief Diversity & Inclusion Officer

So, if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We are always keen to speak to people who connect with our mission and values.