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Maker's Mark Diplomat - NE Franchise

Date: May 12, 2022

Location: Jersey City, NJ, US

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.



Maker's Mark Diplomat - NE Franchise  


The following position is open in New JerseyUnited States.


What makes this a great opportunity?

The story of Maker’s Mark began when our founder, Bill Samuels, Sr., resolved to create a full-flavored yet easy-to-drink bourbon that he’d enjoy sharing with friends.  And ever since then, we’ve been doing just that, even as our friends’ number in the millions and our audience has grown from the Commonwealth of Kentucky to the entire world.  We call it “hand selling” and it’s always been core to the intensely personal relationship our fans have with Maker’s Mark. 


Role Responsibilities

Our Diplomats are the face of the brand to key influencers and interested consumers.  They’re storytellers, guardians, and educators about all the things that make our whisky so special.

As a Maker’s Mark Diplomat you’ll be responsible for bringing the magic of Maker’s Mark (and our national historic landmark distillery) to life in your focus markets: NJ (60%) MA (30%) RI (10%). Responsibilities include:

  • Managing local private barrel selections and their consumer pull through programming
  • Engaging consumers, trade, distributors, and media by bringing the distillery experience to your markets
  • Leading brand innovation launches through product introduction and education in key markets, collaborating with sales and distributors to achieve distribution and sell-through
  • Gaining third party recommendation through key account development; providing bartender education, POS materials, and serving as the local expert
  • Organizing community events targeted at premium spirits drinkers to create buzz in the community and increase consumer recommendation
  • Developing and leveraging strategic partnerships
  • Supporting Beam Suntory sales teams achieve their commercial objectives
  • Providing local insights and feedback to the brand, marketing, distillery, and sales teams to help inform brand programming


Qualifications & Experience

  • Bachelor’s degree preferred 
  • A strong sense of the bar & restaurant industry and knowledge of the three-tier system in NJ, MA, and RI
  • Professional individual with at least 5 years’ experience in related field with a strong hospitality and/or sales background, 3+ years of experience within the alcohol industry preferred
  • Excellent spirits knowledge and a good knowledge of the wine and beer markets
  • Genuine passion for Whisk(e)y, with extensive bourbon knowledge
  • Excellent communicator, both verbal and written
  • Able to work collaboratively
  • Experience in budget management
  • Self-starter with competitive drive
  • Time management and analytical capabilities
  • A nuanced understanding of the hospitality industry in focus markets
  • Strong sense of urgency, adventure and entrepreneurial spirit
  • Possess strong public speaking and presentation skills 
  • Travel approx. ~40% of time (NJ 60%, MA 30% and RI 10%) 
  • Candidate must already be based in New Jersey
  • Must have car & valid Driver’s license




At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.

Nearest Major Market: New York City
Nearest Secondary Market: Newark