Senior Brand Manager - Turkey
Date: Oct 4, 2024
Location: Istambul, 34, TR
Company: Suntory Global Spirits
What makes this a great opportunity?
Strategic and operational leadership of a portfolio of Beam Suntory brands, achieving defined Marketing- as well as agreed volume, net sales, profit and growth objectives
Role Responsibilities
- Development and implementation of long-term growth strategies for the defined brands aligned with the VIA objectives (where to play and how to win) and defined objectives and targets
- Development, implementation and tracking of the annual Brand Plans
- Development, implementation and tracking of the annual Activity Grid
- Agency Management and coordination: Media, PR, Creative, BTL, Social/Digital agency
- Development of annual media plans with close cooperation with Senior Digital Manager
- Development, implementation and tracking of consumer and brand activations
- Management and Control of the annual Marketing Budget
- Close cooperation with SGS partners in Turkey.
- Cross functional working with key departments to achieve annual targets and objectives (Commercial Team, Brand Houses, International Team, Finance, Supply Chain,...)
- Leading and coaching marketing team on distributor side
Qualifications
- Min 5 years of Brand Marketing experience in an international FMCG company in Turkey, preferably in Spirits
- Master's degree with focus Marketing or related subjects
- Proven experience in leading and developing a team of min 3-5 direct reports
- Proven track record in managing a Masterbrand with multiple categories or a portfolio of brands
- Proven experience in the areas of media planning, BTL, PR, Social- and Digital media
- Ability to understand sales fundamentals and interest to develop close Marketing/sales relationship to achieve business goals
- Knowledge of on-trade is a plus
Job Segment:
Marketing Manager, Supply Chain Manager, Senior Brand Manager, Brand Manager, Supply Chain, Marketing, Operations