Brand Specialist

What makes this a great opportunity?

Suntory Global Spirits is a world leader in premium spirits with beloved iconic brands, rooted in more than 200 years of heritage and craftsmanship. Our values are deep-rooted, and we aspire to live our purpose to ‘Inspire the Brilliance of Life’ in everything we do. Our ambition is to become the World’s Most Admired Premium Spirits Company. We want to be Most Admired not only for our incredible brands, but also for the brilliant experiences we foster, the ways in which we bring people together, the impactful marketing and innovation we deliver, and for the positive impact we have on the world around us. When you’re on our team, you can build a career of personal and professional growth across functions, business units and geographies. At Suntory Global Spirits, our employees work together to Unleash Their Spirit and realize their full potential each and every day.

Role Responsibilities

•    Support and contribute to development brand positioning & development of local strategies, align with brand vision and target customer demographics in Vietnam
•    Collaborate with Commercial Lead / Trade Marketing in each market to drive execution of marketing initiatives aligned to brand and market priorities to meet immediate and long-term strategic growth objectives of the brand
•    Strategize development & deployment of marketing assets & optimize brand consistency by working with Global and local teams
•    Support budget management and overview of all market level A&P spend for brand marketing activities, including effective monthly budgeting and PO/payment/Invoice management
•    Support to monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to respond to changing markets and competitive conditions.
•    Embrace building relationship culture through field visits for up-to-date knowledge on market activities/ trends, monitor implementation of marketing and promotional campaign, obtain direct feedback from local team, distributors and customers.
•    Building relationships and rapport with key internal stakeholders and Global/Regional brand team
•    Own and manage the internal process such as new product development, seasonal launches, liquid tasting, and research
•    Liaison with event/PR/media/creative agencies to formulate campaigns and promotional materials

Qualifications

•    Degree in Business Admin, Marketing, or its equivalent 
•    4-5 years relevant brand management/digital marketing experience preferred.
•    Ability to influence and partner with all external stakeholders (agencies, sales agent)
•    Understand in cultivating trusting & inclusive relationships with key external & internal partners in diverse cultures. 
•    Demonstrated strong planning and organizational skills to deliver excellence in execution.
•    Has growth mind & curiosity to always learn 
•    Meticulous to details and numbers, and able to follow-through with stakeholders
•    Strong communication skills (both oral and written)
•    Experience in alcohol industry would be a plus