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Assistant Manager Consumer Insights

Date: Feb 21, 2021

Location: Haryana, HR, IN

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

 

 

Assistant Manager Consumer Insights  

 

The following position is open in HaryanaIndia.


 

What makes this a great opportunity?

This position will be responsible for the consumer research needs for our brands and will be the interface with research partners & agencies, thus allowing the brand managers to focus on brand marketing & P&L delivery. The individual will work on the design, execution and analysis / reporting of a range of research projects such as Brand Health Tracks, Product & Concept tests studies and Gemba Insights via dipsticks in Turbo Charge cities

 

Role Responsibilities

A. Operational Brand Responsibilities

  • Manage the design, execution and analysis / reporting of a range of research projects to inform business and marketing related decisions
    • Evaluate proposals, negotiate fees, select relevant research partners and monitor product & service quality
    • Review interpret research outcomes, develop recommendations
  • Analyse and interpret various sources of category shipment & depletion data (Canadean, IWSR & Corporation Data) to generate timely insights for Monthly & Quarterly Business Reviews
  • Leverage existing continuous studies i.e. Brand Health Tracks to evaluate marketing activities and help optimize future business and brand initiatives
  • Support Brand Teams on all innovation projects – product & concept tests, including sharing the findings & feedback with global R&D and Innovation teams for timely launch/ changeover in market
  • Work with designated Digital Agencies for brands on insights based on Social Listening & Google Analytics

B. Strategic Responsibilities

  • Work along with the Sr. Brand Consumer Insights Manager & to create the annual & long-term insights calendar for the India Business – define
  • GEMBA-first hand Insights/ Feedback collection by being in market with Customers & Consumers to pick up competitive market activities, consumer trends, monitor implementation & ROI of marketing and promotional campaigns.
  • Publish a quarterly insights dossier to be presented to the India Leadership Team and Sales & Marketing Leadership team

C. Controls/ Reporting/ Monitoring

  • Manage & monitor Brand specific research budgets, release of Purchase Orders to agency partners & timely invoice submission for all research projects
  • Find efficiencies in Research Costs by rationalizing sample designs
  • Ensure all projects are pre-approved and aligned with Head of Marketing & the respective brand managers
  • Ensure all research work is conducted within the Legal and Excise guardrails – ensuring legal drinking age (LDA) checks, availability of liquor serving day licenses during product tests, etc.

 

 

Qualifications & Experience

Qualification

  • MBA or PG in Marketing

 

Preferred experience

  •  5-7 years overall experience in Quantitative Consumer Insights, preferably in a leading research agency
  • Sound understanding of Quantitative Research Tools & methodologies
  • Basic understanding of Qualitative techniques & methodologies
  • Experience of having worked in multiple categories. Experience of working on beverages (both alcoholic & non-alcoholic) would be an added advantage

 

Professional skills

  • Ability to think strategically
  • Business & marketing acumen
  • Verbal/written skills at all levels in an organization; ability to generate meaningful presentations
  • Spirit of innovation – demonstrate interest in learning and actively seeking out new research approaches, suppliers and ways of leveraging insights etc.
  • Data analysis/ interpretation & usage
  • Ability to work under pressure and to deal with ambiguity
  • Attaching highest priority to the Compliant ways of working
  • Strong demonstration of Collaboration, Execution & Ownership in the experience and ways of working.
  • Persuasion & assertiveness
  • Strong reasoning skills

 

Attitudinal skills

  • Inclusive & sensitive to diverse cultural nuances- people, working styles
  • Respect for time and adherence to timelines
  • Passionate, Self-starter attitude, ready to push the system to drive momentum of projects.
  • Strong sense of urgency & action orientation.
  • Strong demonstration of Collaboration, Execution & Ownership in the experience and ways of working.
  • Persuasion & assertiveness

           

A. Operational Brand Responsibilities

  • Manage the design, execution and analysis / reporting of a range of research projects to inform business and marketing related decisions
    • Evaluate proposals, negotiate fees, select relevant research partners and monitor product & service quality
    • Review interpret research outcomes, develop recommendations
  • Analyse and interpret various sources of category shipment & depletion data (Canadean, IWSR & Corporation Data) to generate timely insights for Monthly & Quarterly Business Reviews
  • Leverage existing continuous studies i.e. Brand Health Tracks to evaluate marketing activities and help optimize future business and brand initiatives
  • Support Brand Teams on all innovation projects – product & concept tests, including sharing the findings & feedback with global R&D and Innovation teams for timely launch/ changeover in market
  • Work with designated Digital Agencies for brands on insights based on Social Listening & Google Analytics

B. Strategic Responsibilities

  • Work along with the Sr. Brand Consumer Insights Manager & to create the annual & long-term insights calendar for the India Business – define
  • GEMBA-first hand Insights/ Feedback collection by being in market with Customers & Consumers to pick up competitive market activities, consumer trends, monitor implementation & ROI of marketing and promotional campaigns.
  • Publish a quarterly insights dossier to be presented to the India Leadership Team and Sales & Marketing Leadership team

C. Controls/ Reporting/ Monitoring

  • Manage & monitor Brand specific research budgets, release of Purchase Orders to agency partners & timely invoice submission for all research projects
  • Find efficiencies in Research Costs by rationalizing sample designs
  • Ensure all projects are pre-approved and aligned with Head of Marketing & the respective brand managers
  • Ensure all research work is conducted within the Legal and Excise guardrails – ensuring legal drinking age (LDA) checks, availability of liquor serving day licenses during product tests, etc.

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.