Digital Marketing & PR Manager

What makes this a great opportunity?

This role will play an active role in leading Digital acceleration & PR amplification of SGS brands in India, bringing an expert Digital/Media voice to brand planning process. They will need to stay current with digital/media trends and landscape, updating key stakeholders in the market on shifts in best practices and enabling agility to respond to new opportunities. The position will also lead the planning and execution of digital plans and also be responsible for helping upskill Digital/Media capabilities for the team/region.

Short Description

Mission of Role
The Digital Marketing Manager role, specifically, will play a critical leadership role in ensuring excellence and consistency in execution of Full Annual Digital Marketing & PR Charter for India and display thought leadership and subject expertise. The Digital Manager will be expected to partner closely with:

• Global and Regional Digital Marketing – to ensure alignment and pull through of global best practices
• Global and Local Brand Managers – to support touchpoint prioritization, media strategy, and digital ecosystem plans through application of best practices
• eCommerce teams – to support customer-specific content needs and ensure join-up with digital ecosystem strategies
• Off-Trade/On-Trade Region Commercial Marketing– to foster an omnichannel strategy through digital ecosystem extensions,
• Global Brand PR, Corporate PR India and Region Teams

Role Responsibilities

Role Responsibilities

• Build and align India Digital Acceleration Charter & 3-year Growth Plan to support brand equity agenda.
• Create a branded digital content ecosystem-a calendar & network of content types, platforms and channels to amplify brand content. An integrated, seamless marketing approach between Branded & PR savvy content. Our content universe:
• Content from Brand campaigns led by brand extensions.
• Associations with Topical/ moment/ platform partnerships to create brand integrations
• Always on/ product led content creation with the right partners and platforms- Celebs, Influencers,
• Lifestyle, Music, Entertainment, Sports, New, PR platforms
• Digital content amplification of Store led and on ground Events/ activations in and outside purchase/consumption channels
• Seed and discover topics in culture (build a content ‘muscle’)
• Ensure content is consistently effectively distributed to achieve right Reach & engagement that delivers brand KPIs like awareness & consideration across relevant platforms & channels - Social media, 3rd party platforms ( as per consumer/ brand touchpoints), Youtube, Influencers, Podcasts, Reddit to reach the audience.
• Support all the brands to show up actively in all relevant external PR forums that can enable better brand positioning and connect with key stakeholders. Responsible for delivering breakthrough public relations campaigns that bring the Global Brand House Strategies to life through significant and impactful earned media results.
• Creating PR assets in formats for news and media channels, as well as social and website, and possibly other digital channels to drive brand/ innovation/campaign announcements
• Manage digital agency to maintain owned social handles (Social community management & Social organic posting on our owned channels)Adherence to all Regulatory guidelines driving brand extensions and product content creation and amplification
• Manage digital assets; Identify and develop brand-focused local digital asset needs, including new & modified global brand assets, where needed, including upload to approved digital assets library tools
• Implement Global Digital Marketing best practices and programs (e-content, website, CRM, Search/traffic, and social media, etc.) and ensure consistency across brands
• Drive media efficiencies in the market through following global/regional frameworks and playbooks and supporting brands with local media plans and agency relationships
• Provide education (training and upskilling) and act as subject expert for marketing teams to understand digital needs
• Identify opportunities and Implement 1Party data capture and ensure it follows applicable Data Privacy legal requirements. Implement tracking for digital campaigns, support with analysis, reports and data sharing
• Single Point of Contact for Regional and Global Digital Marketing teams. Follow Plan Do Check Act methodology to feedback improvement opportunities to Global/Regional programs and best practices
• Management of Digital and PR agency, motivation, direction and adherence to compliance and regulatory guardrails

Qualifications

Key KPIs

• Co-owned with brand teams -Paid reach and SOV targets delivered.
• Organic Reach achieved through quality content created across partnerships and platforms
• Co-owned along with brand teams brand Equity KPIs as per brands – like Awareness, Consideration, For someone like me, Brand I love.
• Content Engagement % rates
• Share of Search of SGS brands as a result of content created
• Positive sentiment on the brands

Qualifications & Experience

• Extreme passion loads of ideas & a desire to create consumer loved brand experiences.
• Experience in digital Content development/ production experience on popular brands, preferable in alco-bev space, working with agencies and production houses to create cost efficient digital savvy audio visuals content
• Technical education for digital marketing from a premier institute, with 8+ years of experience managing social content, digital media management and popular culture understanding
• Digital Media planning and Reach -Subject expert and technical experience for IOT, WEb 2.0. Expert in use of social tools to establish and measure KPIs and ensure continuous reporting on progress and optimization of regional key initiatives
• Excellent verbal and written communication skills
• Experience in the area of production and e-Content management
• This individual is strategic, plugged into culture, has a strong PR network, with a sophisticated knowledge of cultural trends and nuances ensuring best in class results.
• Good understanding of India Alcoholic beverages local Excise Regulatory guardrails & ASCI guidelines on content and media amplification
• Hands-on and takes ownership, ability to flex in response to evolving business priorities and operate under pressure in a fast-paced business environment
• Self-starter, comfortable working in unstructured environment and conflict resolution, able to manage multiple priorities effortlessly
• Proactive way of working and ability to work remotely and independently from stakeholders and colleagues in a matrix organization.
• Agency/outside partner management, process management and development skills.
• Passionate and determined, committed to delivering projects on-time and above expectations.
• Excellent interpersonal skills, with ability to communicate effectively in a multicultural, cross functional organization. Empathetic people skills spanning many nationalities and differing attitude