Commercial Marketing Manager - Prestige

What makes this a great opportunity?

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam has evolved into one of the world's leading premium spirits companies... where each employee is treated like family and trusted with a legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and entrepreneurial spirit. Our new company, Beam Suntory Inc. has now become the World’s #3 premium spirits company with unparalleled expertise in whisky has recently been formed and is now the 3rd Spirits business globally.

Mission of Role

Translates the brand plans into channel strategies and sets the direction for winning in the prestige channel. Leads the shopper and customer insights agenda to define the 6Ps (Product Assortment, Price, Placement, Promotion, Point of Sales Materials and People (advocacy) has context menu guidelines for the customer development team.

Role Responsibilities

• Builds the channel strategy for the key brands and customers in the Prestige Channel -where to play and how to win-
• Defines the 6P’s guidelines by channel to drive customer execution at point of sales.
• Secures the budget and aligns the investment against the biggest growth opportunities and key strategic initiatives.
• Participates actively in the S&OP process to provide input and build plans to close the monthly gaps against the Budget.
• Participates in the JBP for the key customers to ensure the alignment inside the customer to the brand plans and channel strategies.
• Works closely with the commercial effectiveness team to ensure the 6P’s tracking process and relevant reports to measure the advances on the execution of the plan.
• Supports the RGM team with periodical ROI and effectiveness evaluation on the key investments in the Prestige channel.

Additional Responsibilities

• Engage with senior C level key customers to present the strategic plan of the brands and channels to get customer
• Works closely with the Regional Commercial Mgrs (RCM), Zonal Sales Mgrs (ZSM) and Brand Marketing team to facilitate the alignment towards the agreed goals.
• Helps design -mechanics, visual, budget- the distribution plans for the key brand to reach the region /state objectives and support the customer developing team on the implementation.
• Works closely with the Brand Ambassadors and provide execution updates to the team for necessary actions. 
• Monitors closely the market and competitive landscape to evaluate existing and upcoming opportunities/ challenges and provide hands-on Gemba insights to the stakeholders.
• Monitors the distribution of POSM across state as per targets, timeliness and territory requirements.

Qualifications

• Postgraduate in Business/Management program   
• Articulate, motivational leader that works closely with the sales team and customers
• 8-10 years overall experience with 4-5 Years of experience in commercial functions (sales, trade) in in Alcobev or relevant industries (FMCG)
• Experience in commercial marketing is a must. Desirable experience in the Prestige / Luxury business