Brand Manager Teacher's

Date: 8 May 2024

Location: Gurgaon, HR, IN

Company: Suntory Global Spirits


As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading IMFL brand Oaksmith in India.

A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirit's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan.
For more information, on our brands and commitment to social responsibility, please visit and

We are looking for people who bring something unique to Suntory Global Spirits - themselves. We value differences, and we appreciate what each of us can contribute. We inspire each other, and challenge ourselves to innovate, improve, advance new ideas and try new things. We create endless opportunities to Unleash Your Spirit every day in a culture that is charged, creative, challenging and fun.

What makes this a great opportunity?

Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World’s Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship, an unwavering commitment to sustainability and top talent across the organization. We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.

Purpose of Role

The position will lead development and execution of National Brand Strategy for one of Suntory Global Spirit brands in India. Entrepreneurial in nature, this role owns delivery of all brand and business metrics for the chosen brand and is expected to represent consumer voice in its decision making.

Role Responsibilities

  • Develop Annual Brand Strategy with Category Lead and execute Marketing Plans to meet marketing and business objectives.
  • Strong functional marketing expertise across Brand Communication, Brand Building / Activation, Consumer Insights and New Product Development
  • Ensure effective implementation of Brand Building Initiatives – Media Plans, Retail Plans, Consumer Promotion / Activation Plans to drive Brand Power
  • Work with creative, digital & experiential agencies to create relevant content for building engagement/communication platform and for innovative brand solutions.
  • Ensure delivery of Market Share, drive Sales Volume and Profitability targets on the brand 
  • Gemba focus to understand market level insights and nuances and leverage the same while creating brand plans
  • Represent the consumer voice in all business, commercial decisions.
  • Regularly monitor market & competitive landscape to evaluate existing & upcoming opportunities/ challenges.
  • Drive regular updates and alignments with Global brand teams.
  • Undertake regular progress reviews with key stakeholders on plans and KPIs.
  • Managing marketing spends with measurable ROI.
  • Drive marketing process for the brand in tune with Global and Compliance Mandates
  • Ensure effective partnership with external agencies and partners.


  • Professionally qualified: MBA from a premier institute
  • 8+ years of experience in Brand Marketing. Preferably in alco-Bev, with exposure to experiential marketing
  • Subject matter expertise in brand and digital marketing
  • Demonstrate ability to understand consumer / customer insight and attribute to business decision making.
  • Strong analytical / creative skills to navigate through complex data and insights to make well-reasoned conclusions and translate into sound strategic direction.
  • Team player and cross functional collaborator, with strong network inter and intra organization.
  • Strong ownership of brand and business KPI
  • Impressive verbal and written communicator to wide breadth of audiences including senior management.
  • Passion for winning in the marketplace.
  • Strong ownership of brand and business KPI
  • Impressive verbal and written communicator to wide breadth of audiences including senior management
  • Passion for winning in the marketplace


At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status,
disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.



We welcome applications from all members of society irrespective of age, gender identity, disability, sexual orientation, race, religion, or belief. All recruitment and hiring decisions are based on an applicant's skills and experience. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, and to perform crucial job functions. Please contact us if you require assistance.
In 2023, Suntory Global Spirits earned a top score in Human Rights Campaign Foundation’s 2023-2024 Corporate Equality Index and was a recipient of the Equality 100 Award: Leader in LGBTQ+ Workplace Inclusion.