Brand Manager Oaksmith

What makes this a great opportunity?

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading IMFL brand Oaksmith in India. A global company with approximately 6,000 employees in more than 30 countries, one of Suntory's  core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. 
For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com. 

Mission of the Role

The position will lead development and execution of the Brand Strategy for one of Suntory Global Spirit brands in India. Entrepreneurial in nature, this role owns delivery of all brand and business metrics for the chosen brand and is expected to represent consumer voice in its decision making 

Role Responsibilities

• Develop Annual Brand Strategy with Category Lead and execute Marketing Plans to meet marketing and business objectives.
• Strong functional marketing expertise across Brand Communication, Brand Building / Activation, Consumer Insights and New Product Development
• Ensure effective implementation of Brand Building Initiatives – Media Plans, Retail Plans, Consumer Promotion / Activation Plans to drive Brand Power
• Work with creative, digital & experiential agencies to create relevant content for building engagement/communication platform and for innovative brand solutions.
• Ensure delivery of Market Share, drive Sales Volume and Profitability targets on the brand 
• Gemba focus to understand market level insights and nuances and leverage the same while creating brand plans
• Represent the consumer voice in all business, commercial decisions.
• Regularly monitor market & competitive landscape to evaluate existing & upcoming opportunities/ challenges.
• Drive regular updates and alignments with Global brand teams.
• Undertake regular progress reviews with key stakeholders on plans and KPIs.
• Managing marketing spends with measurable ROI
• Drive marketing process for the brand in tune with Global and Compliance Mandates
• Ensure effective partnership with external agencies and partners

Qualifications

• MBA from a premier institute
• 8+ years of experience in Brand Marketing. Preferably in alco-Bev, with exposure to experiential marketing